PHOTOGRAPHER'S LOVE OF ANIMALS PAYS.BUSINESS NAME: G2 Photography BUSINESS ADDRESS: 11425 Moorpark St., Studio City, CA 91602 PHONE: (818) 784-8566 WEB SITE: www.g2photography.net, joanneg2photography(at)gmail.com OWNER: Joanne Joanne is a common given name for females, being a variant of Joanna, the feminine form of John and is derived from the Latin name Johanna and has a hebrew meaning of "God is Gracious" People with the given name Joanne: ESTABLISHED: 2006 NUMBER OF EMPLOYEES: Owner plus one to three freelancers. DESCRIBE YOUR BUSINESS: G2 Photography is a digital photography business specializing in people and their pets. IS THIS YOUR FIRST BUSINESS? Yes WHY DID YOU START THIS BUSINESS? I was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a way to marry my creative abilities with my interest in animals to earn income. G2 Photography is a great pairing of those two worlds. WHERE DID YOU GET THE IDEA? A friend became a portrait photographer specializing in toddlers. I adapted her successful business model to my love of pets. My goal is to be able to manufacture moments a la department store portraits, but to capture genuine, emotional moments that reveal the personalities of pets and their owners. HOW LONG WAS IT FROM CONCEPT TO OPENING? About a year. WHAT DID YOU DO DURING THAT TIME? I enrolled in digital photography classes, learned basic Photoshop and created a Web site with colorful galleries. I experimented by shooting people with adorable a·dor·a·ble adj. 1. Delightful, lovable, and charming: an adorable set of twins. 2. Worthy of adoration. pets in a variety of styles. WHAT WERE YOUR STARTUP COSTS, AND HOW DID YOU FINANCE THE BUSINESS? Roughly $5,000, from savings and credit cards. WHOM DID YOU RELY ON FOR ADVICE? Close friends who are portrait photographers and wedding photographers, a photography instructor and a Photoshop instructor. WHAT HADN'T YOU CONSIDERED BEFORE OPENING? I underestimated the amount of turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. required in prepping a full set of 20 to 30 great portraits in the editing phase on the computer. WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $60,000 to $70,000 WHAT GOALS DO YOU HAVE FOR THE COMPANY? I hope to relocate re·lo·cate v. re·lo·cat·ed, re·lo·cat·ing, re·lo·cates v.tr. To move to or establish in a new place: relocated the business. v.intr. to a studio facility full time rather than subletting The leasing of part or all of the property held by a tenant, as opposed to a landlord, during a portion of his or her unexpired balance of the term of occupancy. A landlord may prohibit a tenant from subletting the leased premises without the land-lord's permission by as needed as needed prn. See prn order. . I would like to foster a friendly, permanent atmosphere that puts pets and their clients at ease and is also conducive con·du·cive adj. Tending to cause or bring about; contributive: working conditions not conducive to productivity. See Synonyms at favorable. to a base for print displays and sales. Additionally, it will be crucial to market G2 Photography to the public as well as boosting sales of finished portrait packages. CAPTION(S): photo Photo: (color) Joanne Gordon owns and operates G2 Photography in Studio City, a digital photography business that specializes in photos of people and their pets. Evan Yee/Staff Photographer |
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