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PHOTO VIEWING MOVES INTO THE '90S; SHOWBOX ARRIVES IN STORES ACROSS THE COUNTRY TODAY

 PHOTO VIEWING MOVES INTO THE '90S;
 SHOWBOX ARRIVES IN STORES ACROSS THE COUNTRY TODAY
 NORTH SMITHFIELD, R.I., Oct. 5 /PRNewswire/ -- Today America steps into the next generation of photo-viewing when the revolutionary SHOWBOX(R) Photo Viewer arrives in stores across the country. As retailers are already looking to the product to give a healthy boost to their holiday sales, insiders predict that looking at pictures will never be the same for millions of consumers.
 SHOWBOX is an innovative new way to share and store your memories. At first glance it might appear to be a sleek, well-designed photo frame. Don't be mistaken. With a quick open/close of the drawer, photo viewing suddenly comes alive.
 To load, simply slide open the concealed drawer, drop in up to 40 of your favorite snapshots, and close. It's that easy. To view the rest of your pictures, just open and close the drawer again and the next photo will appear automatically in the window. Straight from the developing envelope into SHOWBOX, photos always remain in order and will be protected from fingerprints, dust and wrinkles.
 "People take more than 16 billion photos each year," says Charles Gordon, president of Burnes of Boston. "The best part of taking pictures is being able to share them as soon as you get them back. In our 75 years as a leader in supplying frames and photo albums, we've never seen a product that captures the excitement of sharing photos quite like SHOWBOX."
 SHOWBOX, which is being introduced in the U.S. by Burnes of Boston, the leading supplier of better photo frames and albums, was created by a team of Swiss designers and first introduced in that country in 1986. In just three years, SHOWBOX sold over two million units in Switzerland, a country with a population the size of Massachusetts.
 Priced at $19.99, SHOWBOX comes in two sizes, 3-1/2" x 5" or 4" x 6", and two colors, soft white and charcoal. It has a quality guarantee and is available at department, camera and gift stores throughout the U.S.
 "SHOWBOX could be the hottest new product of 1992," says Michael Adler, president of MotoPhoto, the nation's leading franchiser of one- hour photoprocessing stores. "SHOWBOX is an ideal product that fits with today's lifestyle -- it's quick, convenient and fun. People shouldn't think of SHOWBOX as a frame or an album -- it's an innovative and revolutionary new way to view special memories. It's the kind of product that will make people wonder how they ever got along without it."
 The unique design of the SHOWBOX photo viewer was a collaborative effort, using some of the most celebrated designers from around the world. Showbox AG, the inventor of SHOWBOX, created the original concept and developed the sophisticated engineering of the product. The world's premier design firm, frogdesign, best known for its achievements in designing the Macintosh Computer, provided SHOWBOX with its stylish form and contouring. Design Continuum, another leading design firm based in Boston, best known for its design of the Reebok(R) Pump athletic shoe, and D&A Design of Zurich developed the color palette and mat design. Together with Burnes of Boston, these forces created an extraordinary achievement in design, combining the playful elements of SHOWBOX with original and distinctive elegance.
 SHOWBOX is a product of Burnes of Boston. Burnes has obtained exclusive rights to market SHOWBOX in the U.S. and Canada and is strictly enforcing the patent rights to ensure that SHOWBOX will remain a one-of-a-kind product. Burnes is the leading supplier of high-quality photo frames and albums to department, camera and gift stores. Renowned for innovative product introductions including the collage frame and the photo cube, Burnes of Boston is a division of The Holson Burnes Group, which also consists of the Holson and Terragrafics brands.
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 NOTE TO EDITORS: Photos and product samples available on request.
 -0- 10/5/92
 /CONTACT: Syl Saller of Burnes of Boston, 401-769-8000; or Kevin Patsel of Ingalls, Quinn & Johnson PR, 617-954-1667, for Burnes of Boston/ CO: Burnes of Boston ST: Rhode Island IN: HOU SU: PDT


CN -- NE003 -- 6409 10/05/92 08:31 EDT
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Publication:PR Newswire
Date:Oct 5, 1992
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