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PHILLIPS-VAN HEUSEN CORPORATION ENTERS CANADIAN MARKET; JOHN FORSYTH, CANADA'S LEADING APPAREL MANUFACTURER AND DISTRIBUTOR, NAMED LICENSEE

PHILLIPS-VAN HEUSEN CORPORATION ENTERS CANADIAN MARKET; JOHN FORSYTH,

CANADA'S LEADING APPAREL MANUFACTURER AND DISTRIBUTOR, NAMED LICENSEE
 NEW YORK, Oct. 6 /PRNewswire/ -- A joint statement has been issued by Bruce J. Klatsky, president and chief operating officer of the Phillips-Van Heusen Corporation, and Oskar Rajsky, president and chief executive officer of the John Forsyth Company, Inc., Canada's leading manufacturer and distributor of apparel, whereby the John Forsyth Company will become a licensee and distributor of Phillips-Van Heusen Corporation.
 Under this agreement Forsyth will have the exclusive Canadian rights to manufacture, import and distribute apparel and furnishings under the Van Heusen brand name. Trademarks will include Editions by Van Heusen, '417' by Van Heusen, and Van Heusen for Her as well as additional products for boys and girls.
 "This multi-functional agreement," Klatsky said, "will afford both apparel giants a unique opportunity to make Van Heusen one of the leading apparel brands in Canada. The John Forsyth Company now supplies the Canadian market with one out of every five woven dress shirts and is its leading knitwear manufacturer.
 "The timing is also opportune because of the North American Free Trade Agreement, which will eliminate import and export tariff barriers between our countries by 1997. In view of the fact that the two companies are committed to maintaining strong domestic production facilities, this liaison will have significant impact on employment for both Van Heusen and Forsyth in the United States and Canada. Van Heusen domestic factories have doubled their capacity and increased their work force by 20 percent in the last five years.
 Forsyth's Rajsky stated, "The synergy between the two companies is extraordinary in as much as Van Heusen is the number one dress shirt brand in America (according to MRCA Information Services which tracks consumer trends), accounting for 9.9 percent of the $2.4 billion men's dress shirt market. Van Heusen is also experiencing impressive growth in sportswear and women's wear. With the strength of both companies we can take maximum advantage of their expertise in merchandising, marketing, worldwide sourcing and innovative advertising. Combined with our own similar track record and substantial financial and manufacturing resources, this union is virtually limitless in potential expansion."
 Phillips-Van Heusen has licensing agreements with 21 countries and also holds five domestic licenses. Klatsky stated that this Canadian licensing agreement could represent a $20 million business at wholesale within five years. The Forsyth group currently includes Penmans, Pierre Cardin, Oscar de la Renta, Manhattan, John Henry McGregor, Spalding and Gitano.
 The first Van Heusen shirt collection will be available in Canada for Father's Day, 1993. A full complement of Van Heusen products will be marketed by fall 1993. The collections will be designed, positioned and priced similarly to the U.S. products. Distribution will be to key department store retailers throughout Canada.
 Advertising will mirror Van Heusen's dramatic print campaign currently running in Vogue, Cosmopolitan, Forbes, FYI, Vanity Fair and People.
 -0- 10/6/92
 /CONTACT: Bruce J. Klatsky of Phillips-Van Heusen, 212-541-5200, or D&D Communications, 212-697-4955, for Phillips-Van Heusen/ CO: Phillips-Van Heusen Corporation; John Forsyth Company, Inc. ST: New York IN: TEX SU:


PS-AH -- NY043 -- 7066 10/06/92 12:18 EDT
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Publication:PR Newswire
Date:Oct 6, 1992
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