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PHILADELPHIA TRIBUNE INTRODUCES WEEKLY T.V. MAGAZINE; BECOMES NATION'S ONLY AFRICAN-AMERICAN NEWSPAPER WITH WEEKLY T.V. SUPPLEMENT

 PHILADELPHIA, March 16 /PRNewswire/ -- The Philadelphia Tribune, the nation's oldest African-American newspaper, today announced that, effective Friday, March 19, it will begin to publish a weekly television magazine.
 The new publication will provide listings for all VHF, UHF and major cable stations serving the Greater Philadelphia market and will offer a special editorial focus on programming aimed at the African-American audience. The new T.V. magazine will be inserted in each Friday edition of the Tribune and will be offered at no additional cost to Tribune readers.
 According to Robert W. Bogle, the Tribune's president, the new magazine is believed to be the only one of its kind being published by an African-American newspaper.
 "To our knowledge," said Bogle, "no other African-American newspaper in the country offers a weekly television magazine. Nevertheless, it makes perfect sense for our readership, given the disproportionately high television viewership habits of African-Americans. In a recent study, African-Americans were found to view 68.3 hours of television per week as compared to 45.4 hours for the general market.
 "Over the past two years," added Bogle, "we've taken aggressive steps to establish the Tribune as one of the region's most contemporary, high-quality newspapers. We were the first Philadelphia newspaper to offer a four-color format. In 1992, we introduced a new monthly magazine and two months ago, we attracted one of the city's most respected African-American journalists, Linn Washington Jr., as our executive editor. We are certainly `on a roll,' and from all indications, Delaware Valley readers are beginning to take notice."
 The Philadelphia Tribune is located at 520 S. 16th St., in Center City Philadelphia. The broadsheet-sized paper is published twice weekly -- on Tuesdays and Fridays -- and its tabloid Metro edition is published each Thursday. The combined readership of Tribune publications is 250,000. The Philadelphia Tribune is audited by the Audit Bureau of Circulation (ABC) and Certified Audit of Circulation (CAC), and is a member of the National Newspaper Publisher's Association (NNPA). Formed in 1940, the NNPA is the oldest trade association for African-American print organizations. In 1991, Bogle began a two-year term as NNPA's national president.
 /delval/
 -0- 3/16/93
 /CONTACT: Toni Foster of the Philadelphia Tribune, 215-893-4780, or A. Bruce Crawley of Crawley Haskins and Rodgers, 215-922-7184, for the Tribune/


CO: The Philadelphia Tribune ST: Pennsylvania IN: PUB SU: PDT

MP-CC -- PH016 -- 6543 03/16/93 12:15 EST
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Date:Mar 16, 1993
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