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PHILADELPHIA SCHOOL SYSTEMS AND EAGLES' STAR SETH JOYNER TO UNVEIL UNIQUE NATIONAL 'STAY IN SCHOOL' PROGRAM

 PHILADELPHIA SCHOOL SYSTEMS AND EAGLES' STAR SETH JOYNER
 TO UNVEIL UNIQUE NATIONAL 'STAY IN SCHOOL' PROGRAM
 The Philadelphia School System, in conjunction with the athletic retailer Foot Locker is staging a media news conference/assembly, Tuesday, Nov. 10, 10:30 a.m., at Woodrow Wilson Middle School, Cottman and Loretto avenues (215-728-5015), to announce the details of a national campaign titled "The Foot Locker Cool School Video Program."
 The national program enables middle school students to create and produce their own videos with the "STAY IN SCHOOL" theme. The award- winning campaign, in its fourth year, has taken place in major cities across the country, and this year will take place in Kansas City, Philadelphia, Chicago, Dallas, New Orleans and Denver.
 The campaign runs for approximately 10 weeks, as each Philadelphia middle school competes for the city's top prize: a pair of K-Swiss athletic shoes to every student and staff member from the school producing the winning video. Joining officials from the Philadelphia School System and Foot Locker representatives to announce the details of the program is the honorary chairman of the program, Seth Joyner. As part of the campaign, Joyner will talk to students about the program as well as the importance of staying in school.
 "Philadelphia is a great place to kick off our fourth year of the program, as we know the kids here will set a fine example for students everywhere," said Tim Finn, vice president/general manager, Foot Locker. "We are also very lucky to have Seth Joyner -- a celebrity who has not forgotten what it is like to be a student."
 Also speaking at the assembly will be ninth grade student Katrina Saxton, who was the star of Rhodes' Middle School's winning video. After Rhodes won the inaugural program two years ago, Saxton's grades improved dramatically, and she was accepted to a top Philadelphia high school, where she is now a freshman. She also was offered and holds down a part-time job at a Lady Foot Locker in Philadelphia.
 The contest videos will be judged according to their creativity, content and unique nature as well as the positive effect they'll have on their student peers.
 To RSVP to the news conference, call the contact below.
 CONTACT: Kenny Fried for Foot Locker, 202-296-7200.
 /delval/
 -0- 11/9/92


CO: Foot Locker ST: Pennsylvania IN: REA SU:

DC -- DC004 -- 8482 11/09/92 08:03 EST
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Publication:PR Newswire
Date:Nov 9, 1992
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