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PFIZER INTRODUCES LITESSE II, SECOND GENERATION LOW-CALORIE BULKING AGENT

 PFIZER INTRODUCES LITESSE II,
 SECOND GENERATION LOW-CALORIE BULKING AGENT
 NEW YORK, June 1 /PRNewswire/ -- Pfizer (NYSE: PFE) today introduced Litesse II (a), a second-generation low-calorie bulking agent for use in "lite" foods that are highly flavor sensitive.
 What sets Litesse II apart from the original Litesse, Pfizer said, is a measurable improvement in taste quality developed in response to the high-performance needs of the lite foods industry.
 Like the Litesse brand of polydextrose launched a year ago, the enhanced version is a one-calorie-per-gram bulking agent used in a variety of lower calorie products. Made from ingredients found in nature, it is approved by the U.S. Food and Drug Administration.
 Donald F. Farley, executive vice president of the Pfizer Specialty Chemicals Group, said the newest member of the Litesse ingredients family will enable "most food technologists to formulate an even broader range of better-tasting lite foods."
 Pre-launch testing and evaluation are being completed, paving the way for a rapid production, scale-up at Pfizer's state-of-the-art facility in Terra Haute, Ind.
 Farley said Pfizer is investing significant resources to expand its "position as one of the world's leading suppliers of lite foods ingredients systems."
 Ted Blake, director of Lite Ingredients Marketing, said feedback from food companies indicates that Litesse II is a key "enabling ingredient" in developing certain new "difficult-to-formulate" lite products. He said Litesse II will be available by mid-summer to support customer scale-up work and test market programs.
 "Innovative food companies have moved beyond polydextrose to a new generation of bulking agents," Blake said, adding "Pfizer's expert food scientists can advise customers which Litesse product has the best performance properties required for specific food systems."
 Food processors can reach Pfizer's lite ingredients specialists by calling 1-800-LITE-321.
 Pfizer Specialty Chemicals Group also markets the Veri-Lo (TM) family of fat extenders; Veltol (b) and Veltol (b)-Plus high-performance flavor enhancers; Microplus (TM) microwave browning agents; nature- identical CHY-MAX (TM) milk coagulant for producing high-quality cheese; flavorings, stabilizers, preservatives and antioxidants.
 Pfizer Inc. is a diversified, research-based health care company with businesses in pharmaceuticals, hospital products, consumer products, animal health, specialty chemicals and minerals. The company reported sales of approximately $6.95 billion for 1991.
 (a) Litesse is a registered U.S. trademark of Pfizer Inc.
 (b) Veltol and Veltol-Plus are registered U.S. trademarks of Pfizer Inc.
 -0- 6/1/92
 /CONTACT: Tony Biesada, 212-573-2055, or John Venardos, 212-573-2548, both of Pfizer/
 (PFE) CO: Pfizer Inc ST: New York IN: MTC SU: PDT


AH-S0 -- NY072 -- 5851 06/01/92 15:43 EDT
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Publication:PR Newswire
Date:Jun 1, 1992
Words:420
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Corn syrup alternative.
Litesse suitable for yogurt products.
Multifunctional ingredients for gut health: specialty carbohydrates as prebiotics.

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