PETA Victory: J.Crew Ends All Fur Sales Following Intense 'Guerilla Marketing' Campaign; Retailer Falls in Line With the Competition After Realizing That Fur Is Bad for Business.NORFOLK, Va. -- Following an 11-week boycott campaign that involved coast-to-coast protests, petitions, letters, dead flower deliveries, and phone calls, retailer J.Crew has announced that it will end all fur sales. PETA Quadrillion (10 to the 15th power). See space/time. launched the boycott with a protest at J.Crew's Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. store in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on September 12 after the company began to sell fur despite its earlier assurances to PETA that it would not. The victory means that J.Crew--which began pulling fur items from its stores and catalog on the busiest shopping day of the year, the Friday after Thanksgiving--joins Forever 21, Gap Inc., Banana Republic banana republic n. A small country that is economically dependent on a single export commodity, such as bananas, and is typically governed by a dictator or the armed forces. , H&M, and others that have stopped selling fur. Lady Heather Mills McCartney, the wife of Sir Paul McCartney, led a PETA victory celebration outside a J.Crew store in Santa Monica on Thursday, December 1. PETA was named "Guerilla Marketer of the Year" by Brandweek magazine last week in a cover article praising the group's creativity and effectiveness in its anti-fur campaigns. PETA and J.Crew entered into negotiations last week after PETA's Youth Division, peta2, mobilized thousands of Street Team members to write to the company. "By deciding to stop selling fur, J.Crew has shed its image as an uncaring company," says PETA President Ingrid E. Newkirk. "In fact, most young people are so opposed to fur that J.Crew realized that what's good for animals is also good for the bottom line." J.Crew got much of its fur from China, where not a single law protects animals on fur farms. An undercover investigation, which made international headlines earlier this week, found that millions of dogs and cats in China are bludgeoned, hanged, bled to death, and strangled stran·gle v. stran·gled, stran·gling, stran·gles v.tr. 1. a. To kill by squeezing the throat so as to choke or suffocate; throttle. b. with wire nooses for their fur, which is often deliberately mislabeled mis·la·bel tr.v. mis·la·beled also mis·la·belled, mis·la·bel·ing also mis·la·bel·ling, mis·la·bels also mis·la·bels To label inaccurately. Adj. 1. as fur from another species. PETA has also obtained undercover video footage that shows that fur farmers in China swing foxes and raccoon dogs by their hind legs and smash their heads into the ground--breaking the animals' necks but leaving them panting panting rapid, shallow breathing, a characteristic heat-losing reaction in dogs; represents an increase in dead-space ventilation resulting in heat loss without necessarily increasing oxygen uptake or carbon dioxide loss. , blinking, and conscious as they are skinned alive. For more information, please visit PETA's Web site PETA.org. |
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