PERSONAL COMPUTERS' WINTER `WARDROBE' GROWS MORE COLORFUL.Byline: Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Emboldened em·bold·en tr.v. em·bold·ened, em·bold·en·ing, em·bold·ens To foster boldness or courage in; encourage. See Synonyms at encourage. Adj. 1. by the initial success of Apple's new iBook portable computer, stodgier computer makers like IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Dell are splashing up their laptops to attract buyers whose taste for color extends well beyond basic black. IBM plans to unveil a laptop next week that can be dressed in a $30 snap-on cover in tones of blue, gray, green or red. Dell Computer, another longtime purveyor (World-Wide Web) Purveyor - A World-Wide Web server for Windows NT and Windows 95 (when available). http://process.com/. E-mail: <info@process.com>. of plain-looking computers, introduced blue and gray laptops last week. While the changes are merely cosmetic, the rise of colorful portables is the latest symbol of the industry's progression from targeting one composite customer to pursuing those with a rainbow of distinctive tastes. In two decades, the market for home computers is undergoing a shift much like that of the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. in the early 1900s, when the black-only Ford Model T was supplanted by colorful cars from General Motors. Traditionally, computer makers differentiated their products by touting processing power and storage capacity. But a steady drop in prices has made powerful computers ubiquitous, leaving makers to scramble for new ways to distinguish their wares. ``We are in a very image-oriented society, and for computer (makers) to ignore that is kind of silly,'' said Matt Sargent, an analyst with the ZD InfoBeads research firm in La Jolla, Calif. |
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