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PERRY ELLIS INTERNATIONAL SIGNS OUTERWEAR LICENSING AGREEMENT WITH EUROPE CRAFT

 PERRY ELLIS INTERNATIONAL SIGNS OUTERWEAR LICENSING AGREEMENT
 WITH EUROPE CRAFT
 NEW YORK, June 23 /PRNewswire/ -- Perry Ellis International, a preeminent American design house, has signed a men's outerwear licensing agreement with Europe Craft, the nation's leading manufacturer in the category. The agreement was announced jointly by Claudia Thomas, president and CEO of Perry Ellis International, and Ed Wachtel, president and CEO of Europe Craft.
 Perry Ellis International has not only been a fashion leader but a business leader as well. Despite last year's tenuous economic conditions, the company had a substantial increase in sales and Perry Ellis labels now account for sales in excess of $700 million worldwide.
 Thomas stated, "A key factor in our company's success has been its uncompromising commitment to design and quality standards. Clothing that carries the Perry Ellis name always reflects the Perry Ellis style ...fresh, witty, and sometimes irreverent yet always sensitive to the practicalities of manufacturing and the demands of the marketplace. We carefully select the companies that work with us as licensing partners. Europe Craft's unsurpassed industry and consumer reputation makes it the perfect outerwear match for Perry Ellis.
 "We have been working closely with Europe Craft and have been involved in every phase of the outerwear design process," Thomas continued. "Together we have created an exciting new Perry Ellis outerwear collection that very much reflects and complements the distinctive style of all Perry Ellis men's fashion apparel and accessories. We are delighted by Europe Craft's quality of product, excellence of design and its sensible pricing of the line."
 Commenting on the licensing agreement, Wachtel stated, "Our new Perry Ellis outerwear line is part of Europe Craft's continuing strategic niche marketing strategy. The Perry Ellis label enables us to target a noticeable void between popular priced outerwear and the known designers brands that carry stratospheric price tags. By combining the concepts of the talented members of the Perry Ellis design studio with Europe Craft's unique manufacturing and design capabilities, we have produced a line of the highest quality standards and intrinsic value."
 Europe Craft's Perry Ellis Outerwear Collection for Spring 1993 will carry a suggested retail of $65 to $90. The collection will be introduced during market week at Europe Craft's showrooms at 441 Fifth Ave., New York, 212-686-5050.
 -0- 6/23/92
 /CONTACT: Bob Perilla of Bob Perilla Associates, 212-581-5775, for Perry Ellis International/ CO: Perry Ellis International; Europe Craft ST: New York IN: REA SU: LIC


GK-TQ -- NY034 -- 2808 06/23/92 11:22 EDT
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Publication:PR Newswire
Date:Jun 23, 1992
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