PERMEDIA Testimonials Oct 95.Market Analysts "I believe that 3Dlabs is positioned to be the leading provider of 3-D graphics in desktop PCs. The PERMEDIA chip strikes an impressive price/performance balance and they have the strategic partners, like Creative Labs, necessary to grow the market for entertainment-class 3-D graphics." Geoff Ballew, semiconductor application market industry analyst for Dataquest "The PERMEDIA is 3Dlabs' third generation 3D part. It is the type of device we have predicted would be offered in 1996, a 3DVGC. 3Dlabs has taken a leading and aggressive position with this new part." Jon Peddie of the PC Graphics Report Software Developers "3DLabs is a long established affiliate of Microsoft in bringing hardware acceleration In computing, hardware acceleration is the use of hardware to perform some function faster than is possible in software running on the normal (general purpose) CPU. Examples of hardware acceleration include blitting acceleration functionality in graphics processing units (GPUs) and to our full range of 3D APIs, from Reality Lab and Direct3D(TM) to OpenGL(R). PERMEDIA is a significant step in making 3D acceleration pervasive on the Windows(R) - based desktop, with unprecedented levels of performance and functionality. Microsoft plans to support the PERMEDIA architecture, helping to ensure that users of Windows can take full advantage of its capabilities through Microsoft's 3D APIs." Kate Seekings, 3D technology evangelist Not to be confused with televangelist. A technical or technology evangelist is a person whose job or role is to promote technologies, usually new technologies. at Microsoft "Virgin has a number of truly outstanding games coming out in 1996 that use groundbreaking 3D graphics and texturing effects. With it's super-console class 3D acceleration, the PERMEDIA will let us deliver PC titles with levels of performance, responsiveness and 3D realism that go way beyond what can be done today - which is cool for us and great for game players." Tony Fagelman, Internal Development Manager at Virgin Interactive Entertainment "I found porting Descent to the 3D Blaster, which uses 3Dlabs' technology, to have been easy and straightforward. The initial port took only 1 week. You can now run Descent at 640x400/15 bit color with excellent frame rates on a 486/66 based machine. The specification of PERMEDIA looks even better - 3Dlabs have taken input from developers and added features such as bilinear filtering See bilinear interpolation. and higher fill rates." Jay Patel, technical director at Interplay "Gremlin gremlin, in American folklore, malicious, airborne supernatural being. Gremlins were first heard of during World War II as creatures responsible for unexplainable mechanical failures and disruptions in aircraft. have invested heavily in 3D as the future of games with many of our new products such as Actua Soccer Actua Soccer is a football video game series that was developed by Gremlin Interactive as part of their Actua Sports series, and was the first football game to use full 3D graphics. , Fatal Racing Fatal Racing, known as Whiplash in the USA, is a 3D stunt car racing game developed by Gremlin Interactive and published in 1996 for the MS-DOS OS. Fatal Racing can be considered to be a hybrid of Stunts and Destruction Derby. and Normality rely heavily on giving the impression of reality in a 3D world. Innovations like the new PERMEDIA graphics accelerator A display adapter that performs a specialized set of graphics functions to render an image on screen. Today, all display adapters provide basic rendering functions in hardware, but many have graphics processing units (GPUs) that are sophisticated computers. are a major benefit to the games developer and games playing world and can be nothing but great news, ensuring that longed-for-escapism is as real as possible." James North-Hearn, Product Director at Gremlin "The PERMEDIA is a truly wonderful chip, our VRML-based browsers have been waiting for this level of performance to be available at this price. With the 3D Blaster and now PERMEDIA, low-cost 3D hardware will become widespread and 3D Web access will be truly enabled. We will be working closely with 3Dlabs to take full advantage of the full range of the their silicon - from PERMEDIA to GLINT." Tony Parisi, co-inventor of VRML (Virtual Reality Modeling Language) A 3D graphics language used on the Web. After downloading a VRML page, its contents can be viewed, rotated and manipulated. Simulated rooms can be "walked into." The VRML viewer is launched from within the Web browser. and president of InterVista Software "We selected 3Dlabs as a 3D acceleration partner for Heidi, and we are getting great performance on GLINT-based boards with applications such as 3D Studio MAX. Though not required, 3D hardware enables Heidi to run at its absolute best, and PERMEDIA will further decrease the cost to users who want to use 3D accelerators. We look forward to working closely with 3Dlabs to ensure Heidi is fully supported and optimized for PERMEDIA-based boards." Eric Wagner Eric Wagner is an American heavy metal singer who is best known for his work with doom metal band Trouble. He briefly left Trouble in the mid-nineties and went on to form Lid with guitarist Danny Cavanagh, resulting in 1997's In The Mushroom. , director of the graphics development group at Autodesk Hardware Manufacturers "The PERMEDIA architecture is the ideal platform for our continuing relationship with 3Dlabs. PERMEDIA not only provides outstanding 3D performance for games and other pervasive 3D applications, but also includes the high performance 2D and video functionality we need to make our boards excel at accelerating all the graphics applications used by our customers. We are committed to working with 3Dlabs to make PERMEDIA the leading 3D architecture for pervasive 3D. Licensing CGL See Carrier Grade Linux. to 3Dlabs provides a tremendous momentum to PERMEDIA by providing an immediate collection of top quality games for PERMEDIA-based boards." Hock hock: see wine. Leow, vice president of the video and graphics product group at Creative "As the number one supplier of immersive Virtual Reality Immersive virtual reality is a hypothetical future technology. It consists of a virtual reality/artificial environment in which the user is as immersed as they usually are in consensus reality. entertainment equipment, Virtuality lead the field in real-time playing action using high quality texture mapped 3D graphics. With 3D such a vital part of our success, the levels of performance PERMEDIA offers can only enhance the perceptual experience Virtuality users have come to expect. 3Dlabs have demonstrated that they can deliver to spec. and we look forward to the availability of PERMEDIA." Dr. Jonathan D. Waldern, Managing Director, Virtuality Group plc "We are committed to use PERMEDIA in our new range of 3D graphics boards. PERMEDIA provides an unbeatable level of performance and integration, and being able to leverage Creative's games titles will give us a very fast start into the 3D games market." Isaac Levanon, executive vice president of Televideo Silicon Manufacturers "We are excited to add such significant value to boards using PERMEDIA - per window double buffering is a feature that is extremely valuable to end-users. It is unusual for graphics chip and LUTDAC LUTDAC Look-Up Table Digital - Analog Converter vendors to work so closely together to take advantage of each others products. From the success of this collaboration we look forward to undertaking similar projects with 3Dlabs in the future." Carlos Bielicki, product marketing manager at IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Microelectronics "The PERMEDIA is tremendous endorsement for the SGRAM (Synchronous Graphics RAM) A type of dynamic RAM chip that is similar to the SDRAM technology, but includes enhanced graphics features for use with display adapters. architecture, and a truly innovative 3D accelerator that is leading the industry. Use of SGRAM provides a crucial advantage over burst EDO DRAM as SGRAM will be easily scaled to single cycle access times up to 100MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. - something that 3Dlabs will take advantage of. Our company looks forward to working with 3Dlabs and its PERMEDIA customers to create the next generation of low-cost graphics cards." Mueez Deen, Sr. Marketing Manager at Samsung "The driving force behind SGRAM is bandwidth, and the rapid emergence of 3D is a major driver. With 3D graphics accelerators like 3Dlabs' PERMEDIA chip hitting volume in 1996, Micron's SGRAM with it's excellent performance-to-cost ratio, is well placed to take advantage of this growing market." Paul Watkins, technical marketing & applications manager at Micron -0- Note to Editors: 3Dlabs and Permedia are trademarks, and GLINT is a registered trademark of 3Dlabs Inc. Ltd. Microsoft, Windows, DirectDraw and Direct3D are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. CONTACT: 3Dlabs Inc. Neil Trevett Phone: (408) 436-3456 Email: neil.trevett@3dlabs.com http://www.3Dlabs.com/3Dlabs or Horizon Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Jonathan Hirshon Phone: (408) 982-2555 Email: jh@horizonpr.com http://www.horizonpr.com |
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