PERCUSSION SOFTWARE, RUBY DIGITAL PROVIDE CONTENT MANAGEMENT SOLUTION TO ONLINE FINANCIAL ADVISOR.

Percussion Software has announced that through its relationship with Ruby Digital, a technology consultancy that creates custom business applications, it has added another customer within the financial services sector for its leading content management solution, Rhythmyx Content Manager V4.0. Lockwood Financial, the leading provider of individually managed account services to independent financial advisors, selected Percussion Software's content management system to better aggregate, manage and publish content to its customer-focused Web sites. The implementation of Rhythmyx V4.0 by Ruby Digital will enable line-of-business users at Lockwood Financial to effortlessly repurpose content and to independently expand and evolve their Web sites, lowering the total cost of owning the content management system.

Ruby Digital is a technology consulting organization that creates custom business applications for industries that rely on Internet technology and automation including wealth management, financial services, distribution, marketing and retail. The Hauppauge, NY-based consulting organization was selected by Lockwood Financial to evaluate and implement a content management solution that could best assist the financial research organization with managing and organizing content on its customer-facing Web sites. Lockwood Financial, which provides research on capital market trends, asset allocation strategies and money management firms to independent financial advisors, required a content management solution that was easily expandable and flexible, that could manage multiple sites simultaneously and, most importantly, one that could help preserve brand integrity as its research papers and reports are presented to their customers' clients.

"After conducting a thorough evaluation of the leading content management solutions, there was no doubt that the clear choice for Lockwood Financial was Percussion Software's Rhythmyx V4.0," stated Dan Galvez, vice president of client service for Ruby Digital. "The solution's open architecture and robust workflow provide enhanced flexibility and enable Rhythmyx to be rolled-out across Lockwood Financial's multiple sites, allowing them to independently expand their Web presence. This ability to effortlessly manipulate the solution not only empowers our client, but it provides them with an incredible return by enabling them to control the ongoing costs associated with the content management solution."

Rhythmyx Content Manager V4.0 is the first content management system that enables business users to define content usage. Its cutting-edge Active AssemblyTM functionality allows line-of-business users to group and arrange content into Web pages, without requiring template redesigns from Web developers. Rhythmyx provides end users with the flexibility and control required to easily assemble content into Web pages, while providing the scalability and the reliability required to quickly deploy, implement and maintain the content management system - with cost-effective internal resources. Together, these improvements increase performance and drive down the cost of evolving a company's Web site.

"In the wake of recent wins at several financial institutions including the Toronto Stock Exchange and DTCC, this success with Lockwood Financial further validates Percussion Software's dominance in the financial services sector," commented Barry Reynolds, president and CEO of Percussion Software. "Rhythmyx V4.0 is unique in its ability to deliver on the promise of providing a return on technology investment: By empowering line-of-business users to independently evolve and expand Web sites, Rhythmyx lowers the total cost of owning a content management solution. This is a powerful message; one that has resonated across multiple market sectors and enabled Percussion Software to rapidly gain considerable market share, particularly in the financial services market."

Ruby Digital builds business systems for the Internet. The company focuses on building, enhancing, and Internet enabling applications in the core of the enterprise for companies in Financial Services, Manufacturing, Retailing, Sciences, and Health Care.

Based on Long Island with offices in New York City, Ruby Digital has built its practice by focusing on quality and service, with an overall philosophy of using technology appropriate to our clients' needs. To achieve this, Ruby Digital has created a service-oriented culture filled only with experienced technologists. Our project methodology is based around clear definition of needs and objectives, which allows us to effectively prioritize and evaluate decision-making and development.