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PEPSI-COLA INKS FIVE-YEAR DEAL WITH TRANS WORLD AIRLINES; EXTENDS CONTRACT WITH AMERICA WEST

 SOMERS, N.Y., Nov. 19 /PRNewswire/ -- Pepsi-Cola Company today announced a new five-year agreement with Trans World Airlines providing for Pepsi-Cola products to be served on all TWA's 790 international and domestic daily flights. TWA previously served Coca-Cola.
 As part of the agreement, PepsiCo companies, including Frito-Lay, Pizza Hut, Taco Bell and KFC, ?have the opportunity to work with TWA to develop branded products and packaging for in-flight dining service. In addition, Pepsi-Cola has made a commitment to support TWA through corporate travel as it does with other airline customers.
 This is the latest in a string of agreements with airline customers, Pepsi-Cola has extended its agreement with America West Airlines for two years to serve PepsiCola products exclusively on all of its flights. In the spring, Northwest Airlines announced it would also offer Pepsi-Cola products to passengers.
 With the new TWA agreement, Pepsi and Diet Pepsi will be available on all of the airline's domestic and international flights. Lemon-Lime Slice will be available on domestic flights, while 7UP, distributed outside of the U.S. by Pepsi-Cola, will be served on international flights. Other beverages in Pepsi's total beverage portfolio, like Lipton ready-to-drink iced teas, may be available on some flights in the future.
 "Our agreement with TWA marks the beginning of a mutually beneficial partnership," said Jeff Schenk, Group Director of Non-Commercial Business for Pepsi-Cola Company. "Pepsi-Cola wants to be more than just a soft drink supplier. We want to work with TWA to grow their total business."
 TWA serves 122 domestic and international destinations and is headquartered in Mount Kisco, N.Y. Pepsi-Cola Company is headquartered in Somers, N.Y. and is a division of PepsiCo (NYSE: PEP).
 -0- 11/19/93
 /CONTACT: Gary Hemphill, 914-767-6672 or Chris Romoser, 914-767-6411, both of Pepsi-Cola/
 (PEP)


CO: PepsiCo; Pepsi-Cola; Trans World Airlines; America West Airlines ST: New York IN: AIR FOD SU: CON

TW-LG -- NY067 -- 6627 11/19/93 15:21 EST
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Publication:PR Newswire
Date:Nov 19, 1993
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