PENTON UNIT LAUNCH "NETRONICS" AND "COMM" MAGAZINES.Penton Media's Electronics Group has begun the publication of Netronics (San Jose San Jose, city, United StatesSan Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , CA) with an issue earlier this month. Also, the group said it will begin the publication of Comm (Hasbrouck Heights Hasbrouck Heights (hăz`br  k), borough (1990 pop. 11,488), Bergen co., NE N.J., a residential suburb adjoining Hackensack; settled c.1685, inc. 1894. , NJ) magazine with a Fall 2001 issue. Taglined "technology to empower next- generation network design," Netronics has a controlled circulation of 50,000 engineers and technical managers working in the networking and communications industries communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. , including designers and carrier engineers. The magazine previewed last fall as two special issues of Penton's Electronic Design. Editorial for the publication includes information on the networking and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. market, including industry news, product reviews, design innovations, and coverage of related technical issues. Electronics Group publisher Tom Morgan said "our goal is to have a tightly focused aggregation of network design information in print, online (netronicsmag.com) and in person built around this influential engineering community." Morgan said the enthusiastic reception be readers and advertisiers of the two preview issues "proved that there's a strong market need for Netronics, despite the recent downturn in many high-tech sectors." The launch provides product marketers "a way to focus on the industries that afford the great opportunities," Morgan said. Comm magazine will be launched as two special issues of EE Product News in Fall 2001. and will be distributed to 55,000 specifiers of communications products and services whose names were taken from Penton's Electronics Group publications, including EE Product News, Electronic Design, Microwaves & RF, Wireless Systems Design and Netronics. It will be published six times a year beginning in 2002. Editorial will be written for communications systems In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole. designers and managers working in a range of communications markets, including enterprise networking The networking infrastructure in a large enterprise with multiple computer systems and networks of different types is extraordinarily complex. Due to the myriad of interfaces that are required, much of what goes on has little to do with the real data processing of the payroll and orders. , wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. , mobile telecom, satellite communications, portable computing, cable services, and industrial communications. The magazine will include coverage of new products, technologies and technical information on the Web. Associate publisher Tom Cooney said that "until now, no publication has focused exclusively on the specific product needs of the communications system designer. The Web has already streamlined the supply channel...Comm will supercharge su·per·charge tr.v. su·per·charged, su·per·charg·ing, su·per·charg·es 1. To increase the power of (an engine, for example), as by fitting with a supercharger. 2. that process; every issue will (include) the best wired, wireless and optical products and services that can be found on the Web." Like EE Product News, Comm will enable readers to link to product information using targeted URLs that point to data sheets, vendor literature, application notes, white papers, reviews, reports and case studies. |
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