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PEAVEY HITS THE ROAD WITH "ATM" TRUCK TOUR.


PEAVEY'S "ABOUT THE MUSIC" Tour will hit the American road beginning in late April. Consisting of a 28-foot trailer that quickly converts into an elaborate mobile performance stage jam-packed with Peavey music and sound gear, the ATM tour will provide a host of factory personnel, road crew, clinicians, and more than just a few local and nationally renown musicians. The tour is scheduled to set up temporary residence in towns and cities all across America to meet and interact with a variety of consumers and Peavey dealers.

The ATM tour will provide a unique opportunity for all to see, hear, and get quality hands-on time with more Peavey products than they have perhaps ever seen in one place and get a first-hand opportunity to check out products that have not yet been released.

Product demonstrations will be plentiful, as will live musical performances. With musical tastes varying from region to region, it's certain that no two ATM tour shows will be alike.

The ATM tour is not just about Peavey music and sound products. It's not just about the people who make and use the products. And it's not just about the dealers who sell the products. It's about appreciating and celebrating musical diversity across the nation and the globe.

ATM tour schedules will be published locally in addition to being posted on the Peavey Web site, www.peavey.com.

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Copyright 2000 Gale, Cengage Learning. All rights reserved.

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Publication:Music Trades
Date:May 1, 2000
Words:230
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