PDE team on a roll with DDC Lab as store opens in SoHo.Two months after introducing ultra hip men's and women's clothing retailer DDC See VESA DDC. Lab to California for the very first time, Faith Hope Consolo and Joseph A. Aquino have brought the retailer to a chic Soho location. Consolo, chairman, and Aquino, executive vice president, of Prudential Douglas Elliman's Retail Leasing and Sales Division, exclusively represented the company in a long-term lease, for a location next door to John Fluevog John Fluevog is a Canadian shoe designer. His shoes are noted for their progressive, art deco inspired styles. His shoes often include messages -- for instance, "Resists alkali, water, acid, fatigue and Satan" -- engraved into the soles. , whom the team also brought to the building a few years ago. Situated at 44 Prince Street, between Mott and Mulberry Streets, the desirable 3,000-square-foot store boasts two levels of retail space in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of one of the country's most fashionable and trendy shopping districts. The newest store is part of a larger national expansion plan being carried out by Ms. Consolo and Mr. Aquino, known as Soho specialists for their extensive work in reinvigorating the neighborhood. The pair are seeking additional locations for DDC Lab--which presently has stores at 427 West 14th Street, in the Meatpacking meatpacking or meat-processing, wholesale business of buying and slaughtering animals and then processing and distributing their carcasses to retailers. The livestock industry is among the largest in the world. District, Melrose Avenue Melrose Avenue is a well-known Los Angeles street that starts from Santa Monica Boulevard at the border between Beverly Hills and West Hollywood and ends at Hoover Street in Silver Lake. Melrose runs north of Beverly Boulevard and south of Santa Monica Boulevard. in West Hollywood, and another Soho boutique at 7 Mercer Street--in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Miami, Chicago and Washington, D.C. The shop, which will emanate a European flair and feature an outdoor cafe, is slated to open in late Spring 2006. According to Ms. Consolo, "DDC Lab will be just steps away from other leading cutting-edge retailers such as Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. , Sigerson Morrison, Dusica Dusica and G-Star Raw, all of whom we recently brought to this hip shopping enclave. DDC's unique clothing has made it one of the hottest, most sought after labels around, ever since design icons and owners Roberto Crivello and Savania Davies-Keiller founded the company in 1992. The brand is already well established in Europe and is rapidly gaining visibility and momentum here in the states, thanks to its tailored service, innovative use of fabric and trend-setting designs." "DDC has experienced tremendous success at its other Soho locale, so being in another trendy, high-traffic corridor is a natural progression," adds Mr. Aquino. "This will put them right in the midst of their target demographic, bringing in their loyal clientele as well as tourist traffic." |
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