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PC Flowers & Gifts -www.pcflowers.com- Announce 350% Increase in Sales From 1998 to 1999.

Business Editors/High Tech Writers

STAMFORD, Conn.--(BUSINESS WIRE)--Jan. 11, 2000

PC Flowers and Gifts.Com, Inc. (www.pcflowers.com), a pioneer in E-commerce since 1989, today announced that overall sales from 1998 to 1999 have increased over 350%, one of the largest increases for a privately held major flower and gift E-commerce service to date.

PC Flowers & Gifts (www.pcflowers.com) attributes the major increase in sales due to a variety of key investments and factors. Top reasons for the dramatic and positive increase include the partnership with Fingerhut Companies Inc., which enables PC Flowers and Gifts to offer a broad range of unique gift categories; the ability to provide flowers directly from the grower, which guarantees the freshest flowers; as well as the capability to ship through the top 7% of the retail florist network. In addition, its co-branded methodology (patent pending) and marketing partnership program includes over 2,700 flower and gift Internet and Intranet sites - with many of the largest web sites on the Internet. Thus, PC Flowers & Gifts has become one of the leading corporate flower and gift E-tailers worldwide.

"We are extremely pleased to see the sales results of PC Flowers & Gifts, and we are delighted that the partnership has attributed to the success of the company," said Willie Doyle, Fingerhut's general manager of e-commerce. "We look forward to the continued growth and joint success of our companies in the future."

William J. Tobin, Chairman and Founder, PC Flowers & Gifts (www.pcflowers.com), said that by positioning the company as the global resource for the freshest flowers and most unique gifts, they have experienced rapid growth and increased sales.

"We are proud of our accomplishments this year," Tobin said. "Our dramatic sales increase is a direct result of the many things we do on a daily basis to differentiate ourselves from the competition and provide the best quality products and service."

Due to the partnership with Fingerhut, PC Flowers & Gifts (www.pcflowers.com) is able to offer a diverse product offering to a larger customer base, resulting in a low customer acquisition cost to the company. Fingerhut manages the entire process from customer service to product delivery, including product sourcing and fulfillment, product returns, processing of Fingerhut Advantage credit card transactions and other credit card processing, as well as the company's direct mail and catalog promotions.

With Fingerhut managing the customer support, PC Flowers & Gifts (www.pcflowers.com) is able to focus on its exclusive retail florist network, (PC NET), which guarantees that when a customer chooses PC Flowers & Gifts, they are selecting the top florists or flowers direct from the grower to ensure that the flowers are the freshest available.

In addition, PC Flowers & Gifts' (www.pcflowers.com) major thrust into the corporate market place has helped to dramatically increase sales. With over 2,700 corporate Internet and Intranet sites featuring the PC Flowers & Gifts icon, customers are able to easily access the sites for direct ordering.

Finally, new partnerships with companies such as Rovenet, a wireless technology application provider, enable Palm VII(TM) users to access PC Flowers & Gifts (www.pcflowers.com) directly from their connected organizers. Since its founding 1989, PC Flowers & Gifts has been on the forefront of technology and is excited to provide a solution for busy business travelers to connect to the Internet and utilize the PC Flowers & Gifts service.

For more information please go to PC Flowers & Gifts service: http://www.pcflowers.com.

About PC Flowers & Gifts (www.pcflowers.com)

Founded in 1989 by William J. Tobin and launched on the Prodigy Network, the award winning PC Flowers & Gifts (www.pcflowers.com) is the premiere website for interactive flower and gift marketing. Due to a partnership with Fingerhut Companies Inc., a wholly owned subsidiary of Federated Department Stores Inc. (NYSE:FD), PC Flowers & Gifts has added jewelry, glassware, toys, household items and cosmetics to its existing service. The partnership has also dramatically expanded its gift basket and specialty food category, and now has an extensive corporate gift category.

PC Flowers & Gifts (www.pcflowers.com) maintains the only marketing partner program on the Internet that builds brand identity for each marketing partner and ensures that they receive a percentage of the first sale and every repeat sale. PC Flowers &Gifts has patents pending in the U.S., Europe and Asia on the co-branded marketing program and currently maintains over 2,700 co-branded corporate flower and gift Internet and Intranet sites for many of the largest web sites on the Internet. The company continues to grow by adding over 200 co-branded marketing partnerships on a monthly basis.
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Publication:Business Wire
Date:Jan 11, 2000
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