PC Brand Choices are Limited for the Latin America Corporate Buyer.Business Editors EL CAJON El Cajon (ĕl kähōn`), city (1990 pop. 88,693), San Diego co., S Calif.; inc. 1912. Electronic equipment, aircraft parts, irrigation equipment, furniture, and men's suits are among its manufactures. , Calif.--(BUSINESS WIRE)--Feb. 22, 2000 Based on an ongoing telephone interview conducted by Technology User Database, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. (TUDLA TUDLA Technology User Database, Latin America (database management company) ), over 70% of all PCs used by businesses with 50 or more employees in Latin America and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. originate from just three vendors; Compaq, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and HP. This contrasts sharply with the U.S. market where the top vendors count for a much smaller portion of the market with 2nd tier vendors and PC Clone A PC that is not made by one of the major PC vendors. Years ago, it meant any PC not made by IBM. See white box and PC compatible. , or "white box" vendors playing a much bigger part then their counterparts in Latin America. "The limited choice of PC brands indicates that the Latin American PC Market is still well within its infancy," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Industry Analyst Matt Sargent. This market infancy presents vendors with a unique opportunity in that newer, untried brands will face lower barriers of entry than is typical in a more mature market. "Now is the time to act if a vendor wants to get on the ground floor of what is currently the fastest growing market in the western hemisphere," said Sargent. Supply and Demand There currently exists a high demand for new PCs and systems in Latin America, with nearly half a billion U.S. dollars worth of PC business planned for the next 12 months among locations interviewed by TUDLA. With this strong demand for PC products and the limited choices available to IT managers one might expect that the top three vendors will find it hard to hold onto their current dominant positions and will most likely lose share to new market entrants such as Dell and Gateway. The Source TUDLA's Business Site Profile will assist you in meeting your target markets. Profiled information includes: company name, address, phone numbers, email address, industry, number of employees, purchasing plans, multiple contacts including Senior Manager, Sr. Financial Officer, Purchasing/Business Manager, Networking and Communications Manager, HR/Training Specialist and IT Manager/person interviewed. For more statistical information visit our Web site at www.tudla.com (Market Analysis). To find out how you can use this fast growing program to support your Latin American expansion goals call or email us today for your free introductory package at 619/442-4445 or email us at emccormack@tudla.com. TUDLA - Your Source to New Customers in Latin America! |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion