PBS Selects SES AMERICOM For Next Gen Broadcast Delivery.

LAS VEGAS -- SES AMERICOM:

--Robust AMC satellites, poised to enable PBS paradigm shift in content distribution

--Strategic PBS/SES AMERICOM partnership to be detailed at NAB Booth# C-4145

--New AMC-21 satellite to lead PBS into new era

Building on a long-standing strategic partnership, SES AMERICOM, an SES GLOBAL company (Euronext Paris and Luxembourg stock exchanges: SESG), today announced that the Public Broadcasting Service (PBS) has signed a major multi-year, multi-transponder agreement tapping its satellites and expertise for PBS' Next Generation Interconnection System (NGIS), which is set to deliver significant content distribution efficiencies and cost savings to public television for the next decade.

The current public television satellite interconnection system uses SES AMERICOM satellites to enable program distribution by PBS, other public TV distributors and other entities for broadcast by public television stations. Successfully merging IT technology into the broadcast environment, the PBS-designed NGIS system replaces traditional feed recording with faster than real time file transfers. Overall, the innovative system:

--supports the digital transition in public television by transitioning away from legacy technology to a digital platform;

--improves efficiency in distribution by increasing transponder utilization and reducing re-feeds while leveraging the existing investment in member station ground equipment;

--enables PBS and all public television stations to benefit from significant operational cost savings; and

--features a flexibility of design that allows the nation-wide system to adapt to future changes in technology and business strategy.

"NGIS represents one of the most significant projects ever undertaken at PBS, a complete paradigm shift in how we're going to distribute content and programming to the public television community," said Ed Caleca, senior vice president of technology and operations for PBS. "Our migration to a digital, non-real-time file distribution system requires the robust, reliable coverage and quality service that SES AMERICOM can deliver to meet the current and future strategic needs of PBS."

"PBS continues to lead the way in a fiercely competitive marketplace with innovations that will shape the television industry for years to come," said Bryan McGuirk, president of media solutions for SES AMERICOM. "SES AMERICOM, with its reliable satellites and groundbreaking content distribution solutions, is proud to be such an integral part of PBS' next generation broadcast delivery system, which combines satellite and terrestrial distribution networks to distribute both linear and non-linear programming line-ups to public television stations."

SES AMERICOM's state-of-the-art AMC-21 satellite, an Alcatel Alenia Space spacecraft scheduled to initiate service at 125 degrees west longitude in mid-2008, will provide primary 50-state distribution of PBS programming. Until AMC-21 is operational, public television will continue to enlist the services of the AMC-1 and AMC-3 satellites, which have provided primary PBS content delivery for the last 8 years.

As part of the NGIS agreement with SES AMERICOM, PBS will also have access to three additional key spacecraft. AMC-9 will enable PBS to leverage SES AMERICOM's IP-PRIME distribution platform, which offers programmers and content providers a cost-effective gateway to a broad range of mobile devices. AMC-23, which operates from 172 degrees east longitude, will allow PBS to integrate public television stations in American Samoa and Guam into its real-time distribution network for the first time. And AMC-4 is already providing service to PBS' backyard dish viewers.

"SES AMERICOM's satellite fleet is robust, its launch plan for new satellites is visionary, and the design and technology the company puts into each satellite and distribution platform is exceptional," said Caleca. "PBS and SES AMERICOM have formed a strategic partnership, which will serve as the cornerstone of our NGIS initiative to drive flexibility and efficiencies in our operation and create exciting, new opportunities for every one of our member stations."

The PBS Next Generation Interconnection System is scheduled to begin service later this year.

About PBS

PBS is a private, nonprofit media enterprise that serves the nation's 348 public noncommercial television stations, reaching nearly 90 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is the leading provider of educational materials for K-12 teachers, and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (pbskids.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at pbs.org, one of the leading dot-org Web sites on the Internet.

About SES AMERICOM

The largest supplier of satellite services in the U.S., SES AMERICOM, an SES GLOBAL company (Euronext Paris and Luxembourg stock exchanges: SESG), is recognized as a pioneer of global satellite communications services. Celebrating the 30th anniversary of the launch of its first satellite, the company today operates a fleet of 17 spacecraft in orbital positions predominantly providing service throughout the Americas. As a member of the SES GLOBAL family, SES AMERICOM is able to provide end-to-end telecommunications solutions to any region of the world via a fleet of more than 40 satellites. In addition, AMERICOM Government Services, a wholly owned subsidiary, is dedicated to providing satellite-based communications solutions to both civilian and defense agencies of the U.S. government. With its combined operations, SES AMERICOM serves broadcasters, cable programmers, aeronautical and maritime communications integrators, Internet service providers, mobile communications networks, government agencies, educational institutions, carriers and secure global data networks with efficient communication and content distribution solutions.