PBM GRAPHICS STREAMLINES RFPS WITH PRAGMATECH SOFTWARE.

Pragmatech Software, Inc., a leading provider of sales effectiveness software, has announced that PBM Graphics, a top North American printing company, is implementing Pragmatech's proposal automation suite to streamline its request for proposal (RFP) response processes.

With six manufacturing locations and ten sales and service offices, PBM Graphics, based in Research Triangle Park, North Carolina, is the 59th largest printing company in North America. PBM Graphics sought a solution that enabled them to build a robust, user-friendly database and to more effectively manage the proposal process.

"Over the past couple of years, we've been inundated with requests for information (RFIs) and requests for proposal (RFPs)," said Tom Arnold, Director of Marketing for PBM Graphics' corporate division. "Every time we get in an RFP or an RFI, we have to go through a laborious process of searching through dozens of old documents for answers to questions that we know we've addressed before. We're in a very reactive mode. The Pragmatech products will help us to become more proactive and to better manage the RFP response process."

Arnold reported that implementing Pragmatech's proposal automation suite will allow PBM Graphics to sell more effectively to a larger number of customers. "There are many companies I would like to approach before they come to us, but we currently lack the resources to do that," Arnold said. "Once The RFP Machine enables company data to be readily available, we won't have to reinvent the wheel every time we start a new RFP. Our department will become much more efficient. Instead of adding new people to the staff, the Pragmatech software will allow us to work more efficiently with the same number of people."

"PBM Graphics' implementation provides an excellent example of how companies can improve the responsiveness and effectiveness of their sales organizations," said Pragmatech CEO Brooke Savage. "We're delighted that PBM Graphics has decided to work with Pragmatech on its proposal automation efforts and look forward to having the company as part of our growing customer base."

In the future Arnold said plans are to extend the proposal automation suite's user base to include the PBM Graphics' sales force, thus allowing them access to the information they need to generate their own proposals on an as- needed basis. "The product will serve as a valuable information database tool for the sales people," Arnold said.