PBI Media Gets Added Value With ad-click.com Debut.Business Editors NEW YORK--(BUSINESS WIRE)--Feb. 6, 2002 After one month in operation, www.ad-click.com is already showing results for PBI PBI protein-bound iodine. PBI abbr. protein-bound iodine PBI, n See iodine, protein-bound. PBI protein-bound iodine. Media and advertisers in their A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and Video and Multimedia Producer (AVVMMP AVVMMP AV Video Multimedia Producer (magazine) ) magazine. The site, which adds value to magazine advertising by providing qualified leads, additional product information, buying incentives and an alternative to direct mail, debuted in January and has already shown results. "We've just started taking advantage of www.ad-click.com's full potential, and we're pleased with what we're seeing," stated Sam (1) (Security Accounts Manager) The part of Windows NT that manages the database of usernames, passwords and permissions. A SAM resides in each server as well as in each domain controller. See PDC and trust relationship. Kintzer, Vice President and Publisher of AVVMMP, one of the leading video and audio/visual trade magazines. "Using the site's on-line ad inquiry service, our advertiser's are beginning to see qualified leads appearing in their e-mail, and that's before taking full advantage of the site's product information, dealing listing, and optional on-line buying capabilities. Some of our advertisers are even considering direct response ads in our magazine using www.ad-click.com as the back-end, as an alternative to costly direct mail." www.ad-click.com, a site designed to enhance the value of print advertising was the brainchild brain·child n. An original idea or plan attributed to a person or group. brainchild Noun Informal an idea or plan produced by creative thought Noun 1. of Bob Lipp, an ad agency executive who believed that the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the could offer value to advertisers who wanted to make it easier for magazine readers to buy their advertised product(s). As Lipp explained, the site offers three distinct advantages for publishers and advertisers. "The site provides a basic ad inquiry program with a link to the advertiser's website; an enhanced ad inquiry program where the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase can include product information, dealer listings, and more; and an alternative to direct mail, where the advertiser can run a magazine ad with a purchase incentive, for example a coupon, and "distribute" the coupon on-line, while capturing a qualified lead. www.ad-click.com adds value to magazine advertisers, while providing readers with more reasons to interact with the ad, and enhance the buying process. For more information, contact the site at visitorservices@ad-click.com, or call Bob Lipp at 1-800-790-2276. Visit the site at www.ad-click.com |
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