PAX TV's Super Sunday Brings in Viewers With Hit Series `Doc' and the Premiere of `Sue Thomas: F.B.Eye'.
WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Oct. 15, 2002
PAX TV launched its much anticipated, original new action drama "Sue Thomas: F.B.Eye" on Sunday, October 13, 2002 (9-11p.m. ET/PT), which achieved the network's highest rated premiere this season with an average household rating of 1.6 and attracted 2.3 million viewers. Building from its strong "Doc" lead-in (1.4 HH rating), the world premiere of the groundbreaking series starring Deanne Bray, grew throughout the two-hour telecast. The successful Sunday night run also posted impressive gains among key demographics.
Network highlights for PAX TV's winning Sunday night include:
-- "Sue Thomas: F.B.Eye" improved the household rating by 14% and Women 25 -54 by 43% versus its "Doc" lead-in. -- "Doc" kicked off the 8:00 p.m. hour with 1.5 million viewers and "Sue Thomas: F.B.Eye" closed the night with 2.4 million viewers, a gain of almost 1 million viewers throughout the night. -- Household delivery improved 33% year to year in the 8-11 p.m. time period (1,626,000 v. 1,219,000). -- The 8-11 p.m. timeslot increased total viewers by 32% compared to the same day last year (2,156,000 v. 1,632,000). -- Adults 25 - 54 increased 25% year to year in the 8-11 p.m. time period (837,000 v. 668,000).
Local market highlights include:
-- "Sue Thomas: F.B.Eye" averaged a 4.0 HH rating in a number of
markets including: Sacramento (4.0), Orlando (3.7), Kansas
City (4.2), West Palm Beach (3.6), Norfolk (3.9), Oklahoma
City (3.6) and Greensboro (4.1).
-- More than a dozen markets averaged a 3.0 HH rating:
Philadelphia (2.7), Dallas (3.3), Atlanta (3.3), Portland
(3.2), Indianapolis (3.1), Raleigh (2.9), San Antonio (2.9),
Birmingham (3.1), New Orleans (2.9), Memphis (3.2), Buffalo
(2.5), Albuquerque (3.0) and Louisville (3.0).
Inspired by the life of its title character, this light-hearted action drama is the first series based on the true story of a deaf person. Deaf from the age of age of 18 months, Sue Thomas overcame significant obstacles to work surveillance for the F.B.I. Headed for a dead-end job in fingerprinting, Sue demonstrates her amazing lip reading skills to an F.B.I. agent and is promoted to the elite surveillance team. Suddenly, Sue and her hearing dog, Levi, are "G-men," involved with a lot more action than they bargained for, working on high profile cases based on recent current events.
Source: Nielsen Media Research
About Paxson Communications Corporation
Paxson Communications Corporation owns and operates the nation's largest broadcast television distribution system and PAX TV, family television. PAX TV reaches 87% of U.S. television households via nationwide broadcast television, cable and satellite distribution systems. PAX TV's new fall 2002 primetime lineup includes original series premieres of "Body & Soul," starring Peter Strauss and Larissa Laskin, "Just Cause" starring Richard Thomas and Lisa Lackey, and "Sue Thomas: F.B.Eye," starring Deanne Bray in a new series by the producers of "Doc." Returning original PAX series include "It's A Miracle," "Candid Camera" and "Doc," starring recording artist Billy Ray Cyrus. For more information, visit PAX TV's website at www.pax.tv.