PAX Sets New Ratings Record With Original Movie `Doc' Starring Billy Ray Cyrus.Business Editors WEST PALM BEACH, Fla.--(BUSINESS WIRE)--March 13, 2001 -- PAX Overtakes WB and UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation Across All Key Demos -- Paxson Communications Corp. (AMEX AMEX See: American Stock Exchange :PAX) announced that "Doc," PAX TV's original, new movie starring music superstar Billy Ray Cyrus achieved an average household NTI NTI NewTech Infosystems (software company, Irvine, California) NTI Nuclear Threat Initiative NTI National Transit Institute (New Brunswick, New Jersey) NTI Nunavut Tunngavik Incorporated rating of 2.0, during its Sunday, March 11 world premiere Noun 1. world premiere - (music) the first public performance (as of a dramatic or musical work) anywhere in the world performance, public presentation - a dramatic or musical entertainment; "they listened to ten different performances"; "the play ran for 100 (8-10 p.m., ET/PT). This landmark rating An earlier PC performance test from Landmark Research International, Clearwater, FL, that measured CPU, video and coprocessor speed. It ran under DOS and was widely used. In 1995, Landmark was acquired by Quarterdeck. makes "Doc" the highest rated program since PAX's network launch in August 1998 and signifies a 122% increase over season-to-date performance in the time period. "Doc" also attracted over 3.1 million viewers, more than doubling PAX's time period average and all target demos for the season. With the addition of "Doc" to the network's family-friendly programming slate, PAX now boasts a 6-day franchise of original series. Jeff Sagansky, Paxson's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. said, "`Doc' is a quality show that was well-promoted and we are proud to have reached a national number of this magnitude. This is a great start for a show that is anchoring our biggest night." Highlights for "Doc" include: -- "Doc" achieved record highs among the following target demos: Adults 25 - 54 (1,502,000), Adults 18 - 49 (1,224,000), Women 25 - 54 (855,000) and Women 18 - 49 (661,000). -- Among Adults 25 - 54, "Doc" outperformed the WB's 8:00-10:00 p.m. primetime block (502,000 v. 423,000). In addition, "Doc" beat out the WB in households (2,077,000 v. 2,021,000). -- For the night, "Doc" more than doubled UPN 's "XFL" coverage among Women 25 - 54 and outperformed UPN in households, total viewers, Adults 25 - 54, Adults 18 - 49, and Women 18 - 49. Source: Nielsen Media Research, 9/25/00-3/11/01 About Paxson Communications Corporation Paxson Communications Corporation owns and operates the nation's largest broadcast television station group and PAX TV, the newest broadcast television network that launched in August of 1998. PAX TV reaches 82% of U.S. television households via nationwide broadcast television, cable and satellite distribution systems. Paxson owns and operates 65 stations, 42 of which operate under Joint Sales Agreements (JSA JSA - Japanese Standards Association. ) with (primarily) NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. stations in their market. In September of 1999, Paxson entered into a strategic alliance with NBC and through this relationship, PAX and NBC have shared the premiere of the dramatic series "Mysterious Ways," plus special PAX runs of original NBC TV movies and sports programs. In addition, PAX airs its own original family programming including "Miracle Pets," "Twice In A Lifetime," "It's A Miracle It's a Miracle was a television show that aired on PAX-TV (now Independent Television) between September 6, 1998 and September 1, 2004.[1] Initially hosted by Richard Thomas[2], and later by Roma Downey, [3] ," "Encounters with the Unexplained" and "Doc," starring recording artist Billy Ray Cyrus. Additional Paxson properties include the PAX Family Club, a branded affinity club that provides travel and product discounts for families, parenting advice and valuable online information. For more information, visit PAX TV's website at www.pax.tv. |
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