PASADENA GETS STAR POWER J-LO SINKS HER TEETH INTO RESTAURANT BIZ WITH GALA OPENING.Byline: Dave Melendi Staff Writer PASADENA - J-Lo premieres her new star vehicle tonight, this time in the role of entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. . Entertainer Jennifer Lopez will host an invitation-only grand opening party at her new Pasadena restaurant, bringing star power to a refurbished cafe and martini bar. The 31-year-old actress and singer's investment group, Mojo Restaurant LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , has renovated the former Pinot Restaurant & Martini Bar in the city's South Lake Avenue district. Lopez, who received a city permit for the eatery last month, plans to make the establishment at 897 Granite granite, coarse-grained igneous rock of even texture and light color, composed chiefly of quartz and feldspars. It usually contains small quantities of mica or hornblende, and minor accessory minerals may be present. Drive a Cuban-themed, family-style restaurant. A publicist pub·li·cist n. One who publicizes, especially a press or publicity agent. publicist Noun a person, such as a press agent or journalist, who publicizes something publicist at the Los Angeles-based public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm Rogers & Cowan said the party will be hosted by Lopez and begin at 8 p.m. Actor Ben Affleck, who is shooting the film ``Gigli'' with Lopez, is expected to attend along with other celebrities. Business owners across the street from the restaurant had complained in February that permits were being fast-tracked for Lopez because of her celebrity status and her wishes to throw a post-Oscars party. The permit was granted March 6 - in time for the March 24 Oscars, but a planned post-awards bash didn't materialize ma·te·ri·al·ize v. ma·te·ri·al·ized, ma·te·ri·al·iz·ing, ma·te·ri·al·iz·es v.tr. 1. To cause to become real or actual: By building the house, we materialized a dream. . The restaurant will be Lopez's first, although she has invested in The Conga Room, a Hollywood nightclub. She also owns a production company and clothing line. CAPTION(S): photo Photo: (color) Pop star JENNIFER LOPEZ will host private opening for her restaurant tonight. |
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