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PARTY LINES : A GLOWING SEND-OFF FOR MR. RODEO DRIVE.


Byline: Barbara De Witt

Fred Hayman has promoted Rodeo Drive and Beverly Hills for 30 years, and the city paid him a stylish tribute last week with a retirement party at the Beverly Hills Civic Center Plaza.

After all these years, the legendary retailer - who attracted international celebrities to his glitzy store (originally Giorgio, then renamed Fred Hayman) on Rodeo Drive, inspired Judith Krantz to write the best-selling novel ``Scruples,'' coordinates the fashions on Oscar night and helped found the Rodeo Drive Committee 25 years ago - has closed up shop.

To prove he'll be missed, 350 friends from the community gathered to toast him with Moet champagne and sing ``Hello, Freddy,'' a specially written version of the show tune ``Hello, Dolly.''

His friend Merv Griffin played master of ceremonies for the gala that included entertainment by the L.A. Opera, Paradise Gospel Church Choir, Mariachi Express and the Little Big Band. Special guests included author Krantz Krantz is the name of two persons:
  • Kermit E Krantz Physician and inventor
  • Grover Krantz Bigfoot researcher
, as well as buddies Natalie Cole, Casey Kasem, Robert Loggia loggia

Hall, gallery, or porch open to the air on one or more sides. It evolved in the Mediterranean region as an open sitting room with protection from the sun. It is often a roofed, arcaded open gallery on an upper story overlooking a court, though it can also be a
 and Daily Variety columnist Army Archerd, who presented Hayman with a mock-up mock·up also mock-up  
n.
1. A usually full-sized scale model of a structure, used for demonstration, study, or testing.

2. A layout of printed matter.
 of the publication featuring a front page tribute to ``Mr. Rodeo.''

Numerous neighborhood restaurants and hoteliers provided the dinner fare, which included Chasens' famous chili; McCormick & Schmick's oysters on the half shell; Jimmy's sirloin and salmon tartare
:For the popular sauce, please see tartar sauce.
Tartare is a preparation of finely chopped raw meat or fish optionally with seasonings and sauces.

Examples are
  • Steak tartare,
  • Venison tartare,
  • Salmon tartare,
  • Tuna tartare.
; and the Beverly Hilton's crab cakes.

CAPTION(S):

6 Photos

Photo: (1) Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. animator Chuck Jones does a jig with Bugs Bunny at the Motion Picture & Television Fund's Toluca Lake Health Center, where a stream was named in his honor on his 85th birthday.

(2) Vision Awards president and founder Helen Harris, third from left, congratulates honorees Marlee Matlin, Edward James Olmos Edward James Olmos (born February 24, 1947) is an Emmy-winning and Oscar-nominated American actor and director. Some of his most memorable roles were Lt. Martin Castillo in Miami Vice, Jaime Escalante in Stand and Deliver and Admiral William Adama in the  and Matt Damon. The 25th annual event at the Beverly Hilton Hotel raised $75,000 for RP International's fight against blindness.

Berliner Studio/Special to the Daily News

(3) Lifetime Television executive Laurette Hayden, left, is congratulated by co-host Juanita Dowling, actress Eva Marie Saint and KNBC KNBC Kings Norton Bowling Club  weatherman Fritz Coleman at the Los Angeles Alzheimer's Association Awards Luncheon at the Four Seasons Hotel in Beverly Hills. Hayden was honored for the network's commitment to portraying Alzheimer's disease Alzheimer's disease (ăls`hī'mərz, ôls–), degenerative disease of nerve cells in the cerebral cortex that leads to atrophy of the brain and senile dementia.  with respect and dignity.

Donna Santisa/Special to the Daily News

(4) Bob Johnston, left, shares a group hug with Carrie Fisher, Mariette Hartley, Rod Steiger, Rosalynn Carter and event chairwoman Cheri Yousem at the Didi DIDI Digital Image Design Incorporated (New York)  Hirsch Community Mental Health Center Leadership Award luncheon. The event at the Regent Beverly Wilshire Hotel raised $160,000, and honored the former first lady for her work at the Carter Center, which she and President Jimmy Carter founded in 1982.

(5) Merv Griffin, right, toasts retailer Fred Hayman at his retirement party hosted by the city of Beverly Hills and the Rodeo Drive Committee on Monday night at the Beverly Hills Civic Center Plaza.

Lee Salem/Special to the Daily News

(6) Susan Wallace of Northridge, left, Maria Luisa Camacho of Encino, and Katherine Nelson of Studio City made their society debut at the social Service Auxiliary's Presentation Ball held at the Regent Beverly Wilshire Hotel.

Balfour Photography/Special to the Daily News
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Date:Jul 5, 1998
Words:515
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