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PARTNERSHIP LAUNCHES JOINT DIGITAL IMAGING/VIDEO SOLUTIONS.

Sony Media Software and Corel Corporation have formed a strategic partnership to deliver even greater capabilities, ease-of-use and value to consumers interested in exploring digital media creation and production. The companies' co-marketing and co-bundling programs will combine Sony's video editing and multimedia expertise with Corel's graphics and digital imaging software to deliver easy-to-use, affordable solutions that offer video production, photo editing and management and DVD creation all in one box.

The Sony-Corel partnership has produced two new Windows-based bundles: Visual Creation Studio and Visual Creation Studio Pro. The bundles will leverage the newest versions of Sony's Vegas Movie Studio + DVD and Vegas Movie Studio+ DVD Platinum Edition which provide powerful, cost-effective media tools that transform the PC into a complete media production studio. Both products will allow consumers to edit movies, create entire videos and author DVD's using a simple Windows drag- and-drop interface. The bundles will also feature two new digital imaging software solutions from Corel -- Corel Paint Shop Pro X digital image editing software and Corel Photo Album 6, which allows users of all levels to download, organize, edit, share and protect their favorite photos quickly and easily.

Targeted at consumers, the Visual Creation Studio software will combine Sony's Vegas Movie Studio + DVD with Corel's Photo Album 6 to create the easiest way to manage, edit and share digital photos and videos. Designed for advanced hobbyists and semi-professionals, the Visual Creation Studio Pro will combine Sony's Vegas Movie Studio + DVD Platinum Edition, which supports everything from DV (digital video) to HDV (high-definition video) formats, with Corel's Paint Shop Pro X to deliver powerful video production, photo editing and DVD in a single solution.

There is an enormous demand for easy-to-use tools that manage, edit and share video and digital images among consumers and advanced hobbyists worldwide, according to Blaine Mathieu, general manager, Digital Imaging at Corel. "Through our extensive customer research, we know that consumers and hobbyists are looking for more approachable, easier to use software that offers better value by enabling them to easily accomplish specific tasks -- in this case, editing and managing photos and videos -- without any prior training or experience required. As the world's premier consumer electronics brand, Sony is already fulfilling this demand with professional-quality video and audio editing programs that are both powerful and accessible for the mass market. Corel's collaboration with Sony will extend these capabilities to an even larger customer base."

"As Sony continues to introduce new and innovative cameras for video and still image photography, we feel that our new software bundles fulfill the demand consumers have for single-sourced, practical and affordable solutions for photo editing, video creation and DVD authoring. We are excited about our partnership with Corel and our shared vision to deliver applications that enable consumers to truly take control of their entertainment creation experience," said Brad Reinke, senior vice president, sales and marketing, Sony Media Software "Our partnership with Corel will provide PC users with a complete suite of products that will transform their media into lasting memories that can be archived or shared with family and friends."

Mass market adoption of video and digital imaging solutions has accelerated dramatically as more multimedia-aware consumers discover easy-to-use, accessible tools, according to Ed Lee, an industry analyst covering the digital media sector for InfoTrends, a Weymouth, MA-based market research firm. "25 million video capture devices and 20 million digital cameras were sold in the US alone in 2004 and these figures continue to grow. The Corel-Sony partnership will finally bring accessible, affordable professional-quality video and digital imaging solutions to consumers and hobbyists eager to take their entertainment creation experience to the next level."

Pricing and Availability

Visual Creation Studio carries a suggested retail price of $129.95 and Visual Creation Studio Pro is available for a suggested retail price of $199.95. Both products are widely available at major U.S. retailers and resellers. The bundles are also available at Corel's website (http://www.Corel.com) and Sony's website (http://www.sony.com/mediasoftware).

About Sony Media Software

Sony Media Software manages the following media creation software titles: Sound Forge software, Vegas software, CD Architect software, DVD Architect software, ACID PRO software, Sony Sound Series music and sound effects libraries, Sony Vision series graphics, animations and stock footage libraries, Noise Reduction Plug-In, Vegas Movie Studio software, ACID Music Studio software and Sound Forge Audio Studio software. The team also runs the ACIDplanet online service (http://www.ACIDplanet.com), a worldwide community for progressive musicians. For additional product information, please visit visit http://www.sony.com/mediasoftware.

About Corel

Corel Corporation provides software solutions that help millions of value-conscious businesses and consumers in over 75 countries improve their productivity. The company is renowned for its powerful software portfolio that combines photo editing and graphics creation, vector-illustration and technical-graphics applications along with office and personal productivity solutions. Corel's flagship products include CorelDRAW Graphics Suite, WordPerfect Office Suite, Corel Painter Natural-Media painting and illustration software and the Paint Shop Family of digital photography and image-editing software.

Corel can be found on the World Wide Web at http://www.corel.com/.

For more information, call 310/694-3123.
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Publication:Computer Workstations
Geographic Code:1CANA
Date:Nov 1, 2005
Words:855
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