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PARALYZED VETERANS JOIN NEW TELEVISION SERIES ADVISORY BOARD TO HELP IMPROVE INDEPENDENT LIFESTYLE FOR PEOPLE WITH DISABILITIES

 BOCA RATON, Fla. Nov. 10 /PRNewswire/-- "We are prepared to help in any way possible to make `Independent Lifestyle' a hit television series for the 1994 season," George Snyder, director of the Paralyzed Veterans of America (Florida Chapter), said today. "Our vast network of contacts throughout the United States will be utilized to promote this very timely series."
 "`Independent Lifestyle' is the only television series that is dedicated to the betterment of life for people with disabilities," said Jay Silver, co-executive producer. "Our innovative, educational magazine-style series seeks to inform and educate viewers with disabilities on how they can live life to the fullest. We will be ending stereotypes and raising the collective consciousness of all viewers."
 Award winning Co-Executive Producer Ned Schnurman, whose three-part series on the "Washington Money-Go-Round" can be seen this week on PBS Nightly Business Report, said, "`Independent Lifestyle''s mission is to promote self-sufficiency through an array of informative and educational topics. It will be provocative, uplifting, and above all, will be the type of series that people are going to want to watch."
 Schnurman is combining forces with Jay Silver of World Class Film & Television to produce "Independent Lifestyle." Schnurman's popular "Inside Story" won four Emmy awards and was repeatedly feted during the '80's.
 Rick Crowder, the definitive expert in travel for people with disabilities, will be sitting on the advisory board as well for "Independent Lifestyle." Crowder, president of Travelin' Talk (an international information network of thousands of people providing assistance to travelers with disabilities), is himself a Veteran and the `91-`92 Disabled American of the Year. He said, "It is about time everyone started realizing the potential of people with disabilities ... this series promises to further the educational process so desperately needed by us all."
 Each program will air at least twice on America's Disabilities Channel (17 million households each airing) and through national syndication twice (17 million households each airing). Additionally, negotiations are underway with A&E, The Discovery Channel (over 50 million households) and USA Network (over 60 million), one of which this series will be appearing on.
 Briana Brooks of America's Disabilities Channel is impressed with the format and focus of the show. She said the show's airing will lead to "a more enlightened social attitude."
 Currently, the series is seeking corporate sponsors. Ten percent of all sponsorship dollars will be donated to non-profit organizations that directly help people with disabilities. Silver said, "This is the first time this audience, of literally over a hundred million people (with disabilities, their friends, their families, careworkers and acquaintances) can be reached on a consistent basis. It is rare when a good sound marketing and advertising opportunity is combined with a socially responsible and just cause. This is that rare occurrence."
 For more information about the series, call World Class Film & Television at 407-479-4990 and ask for Jay Silver.
 -0- 11/10/93
 /CONTACT: Jay Silver of World Class Film & Television, Inc., 407-479-4990/


CO: World Class Film & Television, Inc. ST: Florida IN: ENT SU:

LD -- NY014 -- 2582 11/10/93 08:31 EST
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Publication:PR Newswire
Date:Nov 10, 1993
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