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PARAGON TRADE BRANDS TO ANALYZE PROCTER & GAMBLE'S PRICE REDUCTIONS

 FEDERAL WAY, Wash., April 19 /PRNewswire/ -- Paragon Trade Brands Inc. (NYSE: PTB) reported today that it is analyzing Procter & Gambles's recent announcement that P&G would reduce the prices of its disposable diaper products. Paragon continues to believe that the key elements of its private label disposable diaper business are its product quality, its partnership with retailers and retailer commitment to their house brands, and price differential between private label and name brands. Paragon is assessing the impact of P&G's pricing move, including the reactions of its retail customers, its competitors and consumers. Paragon has no comment on the nature and timing of any company response. Paragon expects to announce first quarter results of operations at the end of April.
 Paragon Trade Brands is the leading manufacturer of private label infant disposable diapers in the United States and Canada. Paragon manufactures a line of premium and economy diapers which are distributed throughout the United States and Canada, primarily through grocery and food stores, mass merchandisers, warehouse clubs, toy stores and drug stores that market the products under their own store brand names.
 -0- 4/19/93
 /CONTACT: Cliff Bickell, vice president, CFO and treasurer, 206-924-4568/
 (PTB)


CO: Paragon Trade Brands, Inc. ST: Washington IN: HOU SU:

SM -- NY015 -- 7165 04/19/93 08:34 EDT
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Publication:PR Newswire
Date:Apr 19, 1993
Words:216
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