PARADIGM Direct Names Jan Slaton to Run List Brokerage Division.ATLANTA--(BUSINESS WIRE)--Oct. 5, 1998--PARADIGM Direct today announced Jan Slaton as the firm's new vice president of list brokerage. Slaton brings eleven years of experience in database marketing to PARADIGM from her last position at Experian  Located in Atlanta, PARADIGM Direct provides direct response, list brokerage and database marketing services. It is a division of PARADIGM Direct Marketing, Inc., a full-service firm that provides strategic traditional and interactive direct response solutions to marketing firms, advertising agencies and corporate marketing departments. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kurt Kandler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PARADIGM Direct Marketing, Inc., Slaton will be responsible for the daily business activities of the list brokerage division, including overseeing new client development and services to existing accounts, and driving overall marketing strategies. "Jan will manage all of the activities within our list brokerage division. She will direct the efforts of the entire PARADIGM Direct marketing team, as well as guide the delivery of direct-marketing products and services to clients," said Kandler. "We believe her expertise and professionalism professionalism the upholding by individuals of the principles, laws, ethics and conventions of their profession. will contribute greatly to the division's success. In particular, her strong marketing background and leadership skills make her an excellent addition to senior management." Experian is a leading provider of direct marketing, database marketing and reference products and services in the U.S. and U.K. Slaton received extensive experience in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , insurance, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and publishing industries while at the company. "PARADIGM has a reputation for delivering superior direct-response strategies and services to clients while focusing on integrity and ethics ethics, in philosophy, the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a ," said Slaton. "I'm looking forward to the many challenges and opportunities of working with such a professional and dynamic organization." PARADIGM Direct Marketing Inc. works with sophisticated marketing firms, advertising agencies and corporate marketing departments to help them identify niche audiences across various media. The company offers consulting, program design, implementation and management services. PARADIGM Direct Marketing can be reached at 770/698-8444. |
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