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PAPER-SAVING OPTION NOW AVAILABLE TO AT&T PRO WATS CUSTOMERS

    PAPER-SAVING OPTION NOW AVAILABLE TO AT&T PRO WATS CUSTOMERS
    BASKING RIDGE, N.J., Nov. 11 /PRNewswire/ -- Customers using AT&T PRO WATS -- the company's long distance and international discount service for business customers -- now can choose to receive a compressed version of their invoice that requires less paper.
    The option -- which allows customers to receive a bill with a minimum of three to four pages fewer than their current bill -- could save nearly two million 8-1/2-inch by 11-inch sheets of paper annually.
    "One of AT&T's corporate environmental goals is to decrease its overall use of paper," said David R. Chittick, environment and safety engineering vice president, AT&T.  "Reducing the amount of paper used in our billing operations will certainly help us meet that goal."
    Offering the new billing feature also results from additional market research that AT&T conducted last spring, when its customers began to raise environmental concerns about wasting paper.
    "When we first began billing AT&T PRO WATS service in 1990, customers were mostly large businesses," said Paul Bross, AT&T PRO WATS billing product manager.  "Then, the service became economically attractive for small business customers as well, but the bill format -- which was designed from market research with those original customers -- hadn't changed.
    "Because we had a new mix of customers, we were already doing research to determine their preferences when we began to get letters about too much  white space' on the bill and the resultant use of paper," he said.  "The market research just confirmed their concerns."
    Conversely, AT&T's large business customers continue to prefer a generously spaced bill that leaves space for notations, and provides details on calling patterns so that the customers can allocate costs to various departments.
    Customers can now dial a special 800 number printed on their bill to request the condensed version.  "Unless a customer specifically requests the new format, we'll continue to send the standard version," Bross said.
    -0-           11/11/91
    /CONTACT:  Barbara Baklarz, 908-204-8264, or home, 201-857-4397, or Bob Nersesian, 908-221-2305, or home, 201-729-6026, both of AT&T/
    (T) CO:  AT&T ST:  New Jersey IN:  TLS SU: PS-JT -- NY008 -- 2923 11/11/91 10:01 EST
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Publication:PR Newswire
Date:Nov 11, 1991
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