PANAVISION ROLLS OUT NEW DIGITAL CAMERA.Byline: Greg GREG Great Egg Harbor National Scenic and Recreational River (US National Park Service) Hernandez Staff Writer WOODLAND HILLS - Panavision  Panavision is a motion picture equipment company specializing in cameras and lenses, based in Woodland Hills, California. Inc. on Wednesday unveiled The Genesis, its first fully portable digital imaging camera. The camera, based on Sony's CCD CCD in full charge-coupled device Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device. technology, is designed jointly by Panavision and Sony and is similar to existing Panavision 35 mm cameras in terms of size, weight and ergonomics ergonomics, the engineering science concerned with the physical and psychological relationship between machines and the people who use them. The ergonomicist takes an empirical approach to the study of human-machine interactions. and virtually eliminates the use of cables. ``Filmmakers asked for a camera not tethered Attached to a data or power source by wire or fiber. Contrast with untethered. to a recording system and free from excessive cables,'' said Bob Harvey Bob Harvey is the name of several well-known people:
The Genesis utilizes existing 35 mm lenses and other gear that Panavision executives believe will make the technology easy to integrate with existing equipment. Panavision President and Chief Executive Officer Bob Beitcher and other company executives unveiled the camera Wednesday afternoon during a presentation that featured a movie shot both with a 35 mm camera and the new digital camera - using the same lenses. ``The goal was to undercut undercut, n 1. the portion of a tooth that lies between its height of contour and the gingivae, only if that portion is of less circumference than the height of contour. 2. the two mediums and see if we could see differences,'' said Nolan Murdock, Panavision's vice president of product management. None of the several dozen attendees of the presentation could correctly identify whether a scene was shot on film or in the digital mode. The Genesis, which had been under highly guarded development until about three weeks ago, will be manufactured at Panavision's Woodland Hills facility. It will be unveiled to the public this week at Cine Gear Expo on the Universal Studios backlot backlot Noun an area outside a film or television studio used for outdoor filming . Panavision also debuted on Wednesday the Panaflex Millennium XL2, an enhanced version of its flagship camera. Beitcher said the company, marking its 50th anniversary this year, intends to develop new cameras and lens systems and other technologies to retain its position as market leader in the design of 35 mm cameras and lenses for filmed entertainment. ``Providing the best tools possible to cinematographers is our main goal, whether it is film or digital cameras,'' Beitcher said. ``Digital movie making is a reality, and we should design a digital camera that makes sense to filmmakers.'' Greg Hernandez, (818) 713-3758 greg.hernandez(at)dailynews.com CAPTION(S): photo Photo: (color) The Genesis, Panavision's first truly portable digital imaging camera, was developed jointly with Sony. The Genesis was unveiled to the public Wednesday. |
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