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PANASONIC DEBUTS SOFTWARE FOR PANASONIC DVD-RAM/R DRIVES.

Panasonic has announced that Pinnacle Systems, Inc.'s (Nasdaq:PCLE) professional DVD authoring software --Impression DVD -- will support Panasonic's new DVD-RAM/R drive. Impression and a Panasonic DVD-RAM/R drive provide business and professional videographers with a complete solution to digitize, edit, enhance and output video to DVD. By choosing Panasonic's combination drive, users can take advantage of the performance and savings of rewritable DVD format and the broad compatibility of write-once DVD-R General format.

"Our video editing customers can substantially reduce production costs by switching between the DVD-RAM/R drive's DVD formats," explained William Chien, director of product marketing for the personal web video divison at Pinnacle Systems. "By using rewriteable DVD-RAM media for pre-mastering, the verification step is recyclable so the cost is zero, compared to DVD-R media which provides a one-time use for $10-25. Once the video is finalized, the drive's DVD-R output capability can be used to deliver a master copy to a client or for producing small quantities of a title for distribution. The broad compatibility that DVD-R discs provides an ideal sharing and distribution solution."

Dana Berzin, DVD product manager for Panasonic Industrial Company's, Global Computer Group added that DVD-RAM media provides more than 100,000 write/rewrite cycles; and, when editing is required, the DVD-RAM media allows users to change specific segments of the disc almost instantly to make the revisions. "With a choice of storage formats, users also have the widest range of playback options for their recorded discs, including new and legacy DVD-ROM drives, DVD players and DVD recorders," he noted.

Offering 4.7GB of capacity on a single side, the DVD-R and DVD-RAM discs provide low-cost, removable storage for up to 2 hours of high-quality MPG2 video, 400,000 documents, 4,700 full-color photos, or more than 12 hours of AC3 audio.

The high-capacity DVD-RAM/R drive can also be used to reclaim valuable hard disk capacity. By offloading videos and clips from older projects to DVD-RAM media, users can lower their storage cost to about $.005/MB. With the ability to read CDs at up to 24X speed and DVD videos and DVD-ROMs at up to 6X speeds, the versatile DVD-RAM drive becomes even more cost-effective.

Prices, Availability

Compatible with Windows(R) 98, Windows ME, Windows NT and Windows 2000, Pinnacle Impression is bundled with Pinnacle Systems editing products -- DV500plus, DC1000/2000 and DVD2000 -- and is available through resellers, distributors, direct sales and OEMs worldwide. Pinnacle Systems also plans to offer Impression software as a standalone product.

The Panasonic DVD-RAM/R drive begins shipping to OEMs and channel partners in Q2 and will be available in retail channels for less than $1,000.

About Pinnacle Systems

Pinnacle Systems' broadcast, desktop, and consumer products provide video professionals and consumers cutting-edge digital video tools to create, store, distribute and view web-enabled digital video easier and more affordably than ever before. Pinnacle Systems may be reached at 650/526-1600 or at http://www.pinnaclesys.com.

About Panasonic

Panasonic is the best known brand name of Osaka, Japan-based Matsushita Electric Industrial Co., Ltd. (NYSE:MC), one of the world's leading producers of electronic and electric products for consumer business and industrial use.

For more information, call 800/742-8086 or visit http://www.panasonic.com/oemdvd-ram
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Publication:CD Computing News
Article Type:Product Announcement
Date:Jun 1, 2001
Words:542
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