PALMDALE TO ENTER 2007 ROSE PARADE.Byline: Jim Skeen Do you mean:
PALMDALE Palmdale, city (1990 pop. 68,842), Los Angeles co., S Calif., in the irrigated Antelope Valley; a growing residential suburb of Los Angeles near Little Rock Creek where it forms Lake Palmdale Reservoir, inc. 1962. - Palmdale will enter the 2007 Tournament of Roses parade The Tournament of Roses Parade was established, and first held, on January 1,1890, in Pasadena, California, eight miles (13 km) northeast of Downtown Los Angeles. Rooted in tradition, this parade is broadcast on multiple television networks, watched by upwards of one , with officials saying the 2006 float generated community pride and good public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Palmdale officials will include funding for a parade float when the city's 2006-2007 budget is drawn up in May. Details on the float's size and cost will be determined at that time, officials said. The city is pre-approved by the Tournament of Roses Association to get into the parade. In agreeing to enter the 2007 event, city officials cited the large volunteer turnout and community donations for the 2006 float. ``To get 650 volunteers to be involved in a float that builds pride in our community is priceless price·less adj. 1. Of inestimable worth; invaluable. 2. Highly amusing, absurd, or odd: a priceless remark. ,'' Mayor Jim Ledford said. ``It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have a bargain for our community to rally around something that creates so much pride.'' The cost for Palmdale's entry in this year's event was $210,000, with $150,000 going toward the actual construction of the float and the rest financing such expenses as busing volunteers to the decoration site in Duarte Duarte, king of Portugal Duarte (dwär`tə), 1391–1438, king of Portugal (1433–38), eldest of the five sons of John I. and providing T-shirts and food. The city's overall cost, however, was reduced by $80,000 from cash donations and $5,000 worth of in-kind contributions from businesses and organizations. ``The investment is substantial,'' said Councilman Tom Lackey. ``Positive messages sometimes don't come cheap.'' The 2006 entry, ``A Magical Place to Call Home,'' was awarded the Princess Trophy, which goes to the most beautiful float 35 feet or less in length. This year's entry received extensive media coverage, including more than 20 newspaper articles about the float prior to the parade. There was also television coverage from seven Los Angeles-based news stations and coverage from two cable channels. The 2007 parade theme is ``Our Good Nature.'' Jim Skeen, (661) 267-5743 james.skeen(at)dailynews.com |
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