PACT TARGETS E-RETAILERS WITH INTEGRATED WEB SALES AND FULFILLMENT SYSTEM.CommercialWare Inc. and Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the announced an agreement late last week to integrate their respective products, CommercialWare's Mozart An earlier screen scraper from Mozart Systems Corporation, Burlingame, CA, that was used to turn a character-based mainframe screen into a Windows or DOS front end via 3270 emulation. Originally named Enter 3270, it was noted for being able to easily combine multiple terminal screens into one. and Blue Martini's Customer Interaction System. Mozart is order management, fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. and customer service software; the Blue Martini Software Customer Interaction System offers e-merchandising with capabilities for dynamic assortments and targeted selling. Focused on "pure play" e-retailers for whom time-to-market of scalable systems is a critical success factor, the integrated solution will enable such companies to get to market quickly and ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale online sales aggressively. "Blue Martini and CommercialWare are a terrific match," says Liz Malis, senior analyst at Benchmarketing Partners in Cambridge, Mass. "CommercialWare has years of experience dealing with the complex fulfillment issues and volatile order processing environment that organizations will experience on the Web. Matched with the interactive e-merchandising solutions from Blue Martini, organizations have a packaged solution to support the business innovation required for success in the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. ." |
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