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PABST SURGES AHEAD IN 1992 WHILE BEER INDUSTRY GOES FLAT; ALSO EXPANDS SUCCESSFULLY OVERSEAS

 SAN ANTONIO, Jan. 28 /PRNewswire/ -- Pabst Brewing Co., Milwaukee, moved ahead with a 6 percent volume increase over 1991. This represents a healthy 7.1 million barrels shipped for the sixth- largest brewery in the country.
 The industry, meanwhile, reported another disappointing year with flat sales, and complained of bad weather, poor economy, one less shipping day in the important month of August and a late Labor Day for their woes.
 According to Lutz E. Issleib, Pabst's chairman: "None of these factors affected Pabst Wholesalers, who for the third year in a row have out-performed the industry with the right beer at the right time. Not only have we racked up notable sales gains for Pabst, Hamm's, Olympia and Olde English 800 Malt Liquor, we have generated outstanding successes with our revitalized Draft and Light products. Across the board, Pabst brands have clearly proven that the bloom is off the rose -- beer drinkers are beginning to realize that the heaviest advertised beers on TV are not necessarily the best tasting out there in the marketplace and certainly not the best values."
 In addition to a strong domestic performance, Pabst had a 13 percent volume gain in export sales over the same period in 1991, with huge increases in the Hong Kong/Macao region. Also, overseas brewing operations have expanded tremendously through Pabst's joint- venture with the City of Zhaoqing, in the People's Republic of China, where more than 500,000 barrels were brewed in 1992 and with expanded production facilities, now underway, will reach a whopping 1.7 million barrels by 1994. This operation will become the largest single brewing facility in this country of more than 1 billion people.
 Further expansion starting this year will include similar joint ventures in Shanghai and Thailand, representing an additional 2.8 million barrels. In Canada, Pabst has licensed Lakeport Brewing Corp. to brew Pabst Blue Ribbon, of which some 300,000 cases will be sold in 1993. All of this exciting growth represents an export business in excess of 66 million cases, of which 51 million will be in China by the end of 1994 -- Pabst's 150th U.S.A. anniversary.
 Returning to the domestic scene, Issleib noted: "It is not just the economy that drives people to seek a better value, but a distinct change from the ego-driven '80s to the '90s, where showing off is a negative, not a positive. People don't have to drink the advertising. They are smarter today and not falling for all the hype they are subjected to on television. They seek good taste and above all, a real price value. In essence, today's smart beer drinker is searching for substance in a new downscale style. People like what they like. Sometimes that's a 25-year-old Glenlivet, sometimes it's Pabst Blue Ribbon. And so what."
 -0- 1/28/93
 /CONTACT: Jack Kratz of Pabst Brewing, 210-226-0231/


CO: Pabst Brewing Co. ST: Texas, Wisconsin IN: FOD SU:

BP-EH -- SD006 -- 0221 01/28/93 11:45 EST
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Publication:PR Newswire
Date:Jan 28, 1993
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