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PABST BREWING LEADS AGAIN WITH INTRODUCTION OF AMERICA'S FIRST GENUINE, COLD-FILTERED MALT LIQUOR

 PABST BREWING LEADS AGAIN WITH INTRODUCTION OF
 AMERICA'S FIRST GENUINE, COLD-FILTERED MALT LIQUOR
 MILWAUKEE, Wis., March 3 /PRNewswire/ -- Pabst Olde English 800 garnered the gold medal for finest taste at the 10th Great American Beer Festival and has fast become America's No. 1 malt liquor. Now, Pabst Brewing Co. leads again with the introduction of the country's first genuine, cold-filtered draft malt liquor -- Olde English 800 Draft.
 Lutz E. Issleib, chairman of Pabst, announced the immediate availability of the unique product for distribution throughout all 50 states in all popular sizes of cans and bottles.
 Issleib described the new draft product as having full malt liquor flavor and body, as well as the same high quality as the award-winning O.E. 800. Cold filtration is utilized during packaging, instead of heat pasteurization, to provide extra crispness and natural freshness.
 For these reasons Pabst expects the exciting breakthrough product to become an important brand extension to further strengthen the brewer's leadership position in the malt liquor category. O.E. 800 shipped 1.7 million barrels in 1991 and plans to brew in excess of 200,000 barrels of Olde English 800 Draft in the first year.
 -0- 3/3/92
 /NOTE: Photo available on INS PhotoLink Network.
 /CONTACT: Pabst Brewing, 800-WI-PABST/ CO: Pabst Brewing ST: Wisconsin IN: FOD SU: PDT


AL-CH -- SD006 -- 4572 03/03/92 15:21 EST
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Publication:PR Newswire
Date:Mar 3, 1992
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