P3M Wins Vantive Account; P3M to Build Brand Program and Advertising Launch.LOS GATOS Los Gatos (lôs gä`tōs, lŏs, găt`əs), city (1990 pop. 27,357), Santa Clara co., W Calif.; inc. 1887. It is an affluent residential community and health resort. , Calif.--(BUSINESS WIRE)--Jan. 19, 1999--P3M announced today that The Vantive Corporation has named P3M P3M particle-particle particle-mesh (method) P3M Past 3 Months P3M Project, Program and Portfolio Management P3M Personnel Policy Projection Model its advertising agency of record. Founded in 1990, The Vantive Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :VNTV VNTV Vantive Corporation (former stock symbol; now delisted) ) is one of the fastest growing companies in the front-office software market. P3M is an award-winning integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or agency. Vantive provides a complete suite of web-enabled front-office solutions, The Vantive Enterprise, which integrates sales, marketing, call center, help desk, field service, inventory, procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. , and quality assurance operations. Vantive has commissioned P3M to build a brand strategy that will be the foundation for the company's advertising effort. The program will include market research, a branding program, and many tactical elements including creative input on the Web site, print advertising, and both corporate and product collateral development. Vantive chose P3M because of their results-driven sales and marketing focus. "P3M exemplifies what we wanted: a marketing savvy agency with a shared vision of commitment to customer satisfaction and loyalty. We all know what's important. The bottom line is increased sales and long-term customer satisfaction," said Andrew Krcik, Vice President of Corporate Marketing at Vantive. "We are excited to partner with Vantive to increase its momentum in the front-office software market. It's a privilege to work with a company that not only provides leading-edge technology solutions, but truly puts the customer first," said Brian Fortune, Chief Marketing Officer for P3M. About The Vantive Corporation Vantive is a worldwide leader in the front-office software market with more than 700 customers and $117M in revenue in 1997. Vantive's vision is to bring technology solutions to the front-office that create competitive advantage through strong and enduring customer relationships. The Vantive Enterprise is an integrated suite of web-enabled software that increases sales, marketing, call center, help desk and field service effectiveness. Vantive Enterprise is differentiated by its rich functionality; proven mobile solutions; component-based, high-performance architecture; and time- and cost-effective implementations. Vantive is supported by extensive software, consulting and service partner programs that provide further technology and vertical expertise, as well as integration support. Founded in 1990, Vantive is headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , and distributes its products in more than two dozen countries. Contact the Vantive Corporation at 1-800-VANTIVE, 1-408-982-5700, or www.vantive.com. About P3M P3M is an integrated marketing communications agency, providing cutting edge and strategically aligned creative solutions with a single objective of delivering measurable results for our clients, namely sales. P3M clients amongst others, include Diamond Multimedia, Hewlett-Packard, Varian, Covad, and Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. City. P3M's focus is to determine that singular entity which will motivate an individual to take specific action, whether that be conceptual trial or purchase, and then create an integrated marketing communications program to trigger that action. P3M provides precise and effective solutions in the areas of Research, Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , Corporate Identity, Print Advertising, Outdoor and Broadcast Media, Direct Marketing, Collateral, Online Marketing, Events Marketing, Packaging and Lead Generation. P3M (www.p3m.com) is located in Los Gatos, California “Los Gatos” redirects here. For the Argentine rock band, see Los Gatos (band). Los Gatos is an incorporated town in Santa Clara County, California, United States. The population was 28,592 at the 2000 census. . |
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