P.U.S.H. Clothing Line Exceeds Ransom's Expectations.SAN DIEGO--(BUSINESS WIRE)--Nov. 16, 1999-- Ransom Clothing's new P.U.S.H. apparel line, known as "Vintage Millennium Lifebrand," is not only a hip, hybrid blend of urban streetwear, casual athletic and European flair at an affordable price, it's also quickly becoming the California-based company's "E" ticket to fashion design stardom. Since its debut at the International Fashion Boutique Show in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of earlier this spring, the P.U.S.H. line has nearly tripled the sales expectations of its management team and top designer, San Diego's Bryan Grismer. As a result, the company is projecting P.U.S.H. sales to top $1.2 million in the new year. To ensure its success continues, the Ransom team has also added the experience of one of the fashion world's most respected marketing and sales professionals, Paul Zimmerman Paul Lionel Zimmerman (born October 23 1932 in Philadelphia, Pennsylvania), known to many fans as "Dr. Z", is an American football sportswriter who currently writes for the weekly magazine Sports Illustrated. He is sometimes confused with (but not related to) Paul D. , founder of Paul Zimmerman and Associates, a New York fashion marketing group. Among Zimmerman's successful clientele are clothiers XLarge, Dragon Fly (Zool.) any insect of the family See also: dragon , Groggy grog·gy adj. grog·gi·er, grog·gi·est Unsteady and dazed; shaky. [From grog.] grog and Faceplant Clothing. Zimmerman will oversee Ransom's domestic and international retail sales efforts and plans to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. P.U.S.H.'s meteoric me·te·or·ic adj. 1. Of, relating to, or formed by a meteoroid. 2. Of or relating to the earth's atmosphere. 3. rise with an aggressive and omnipresent om·ni·pres·ent adj. Present everywhere simultaneously. [Medieval Latin omnipres marketing campaign. "P.U.S.H. Clothing has carved a niche for itself as the next major player in the young men's clubwear and lifestyle market," said Zimmerman. "Based on the insane success P.U.S.H. is having in retail, I'm more than confident it's going to be a key player in my organization's plans for dramatic growth in the very near future. I can't imagine anyone not wanting to buy into this line." The Ransom team credits P.U.S.H.'s appeal to the high quality, custom styling and versatility the apparel provides for its 18-35-year-old male target market. "Retailers that carry lines such as Diesel, Kenneth Cole, BC Ethic and Dragon Fly are very enthusiastic about our line because it offers their customers something different, something they can immediately identify with," said Ransom president Jaime Cuadra. "Our competition is almost nonexistent non·ex·is·tence n. 1. The condition of not existing. 2. Something that does not exist. non due to the fact that P.U.S.H. offers unique styling and unequaled high fashion at a very affordable price." Currently, the P.U.S.H. line can be found at specialty clothing outlets and boutiques such as Canal Jeans, Maurices, Urban Outfitters, Bang Bang, Shoe Zoo and Aliston Beat. For more information, visit Ransom International's Web site at www.pushclothing.com. |
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