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P.O.D.'s 'PAYABLE ON DEATH' Breaks New Industry Ground.


Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 1, 2003

        Atlantic Records, Sony Computer Entertainment America,
     Multi-Platinum Group Announce Revolutionary Collaboration to
Release First-Ever Music CD/PlayStation(R)2 Videogame Package

       Unique Value-Added Multimedia Two-Disc Set Allows P.O.D.
           and PlayStation 2 Fans To Interact With The Music
              Through Exclusive Amplitude Videogame Track


Atlantic Records Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , Sony Computer Entertainment America Inc., and Atlantic recording group P.O.D. announced today a groundbreaking collaboration to create the entertainment industry's first-ever combined music CD/PlayStation(R)2 videogame release. The first one million copies of P.O.D.'s eagerly awaited new album, "PAYABLE ON DEATH," will include an exclusive bonus PlayStation(R)2 DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 containing a custom videogame track from the critically acclaimed PlayStation 2 music game title, Amplitude, featuring a newly recorded, non-album P.O.D. track, "Space." Playable only on the PlayStation 2 computer entertainment system, this disc will also feature a 50-minute behind-the-scenes documentary, "Inside P.O.D. Culture," and a special feature on Daniel Martin Diaz Daniel Martin Diaz is a Latino artist in Tucson, Arizona whose work has gained him international renown. His style is a combination of ancient Byzantine and Gothic, with a touch of Post-Modernism. , the artist who created the paintings and sketches for the "PAYABLE ON DEATH" package.

Due in stores nationwide on November 4, this unparalleled two-disc package will carry a suggested list price of only $19.98, providing tremendous added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 for P.O.D. and PlayStation 2 fans. The album will be stickered with the PlayStation 2 logo, quickly calling the retail consumer's attention to the unique multimedia elements of "PAYABLE ON DEATH."

"This is a breakthrough in the way we market music," stated Atlantic Co-President Ron Shapiro. "As the lines between media are increasingly blurred, and the competition for the consumer's attention is ever more fierce, the new P.O.D. release is a remarkable response to the challenges before us. With an extremely low price point, the added value is exceptional and the sales potential enormous. This is only the first in what we hope will be a series of truly innovative, consumer-driven projects designed first and foremost with the fans' interests and desires in mind."

"P.O.D. is the ideal group to spearhead this groundbreaking, cross-media approach to new releases," added Atlantic Co-President Craig Kallman Craig Kallman (born 1966) is Chairman and CEO of Atlantic Records. He joined the company in 1991, when Atlantic acquired Kallman's independent Big Beat Records label. He advanced from Vice President to Executive Vice President in charge of Atlantic's entire A&R operation. . "There is a striking correlation between their core audience and the most avid game players, and this fantastic package gives P.O.D. fans something truly unique and compelling that they can get nowhere else. By combining music, videogame, and DVD elements, we are able to cover all the bases and offer a complete, intimate, multimedia immersion in the world of P.O.D."

"We pride ourselves on delivering first-rate content for both a unique and memorable interactive experience," said Sharon Shapiro, Director, Promotions, Sony Computer Entertainment America. "Through our promotion with Atlantic Records, PlayStation 2 and P.O.D. fans will experience for the first time, a one-of-a-kind medium that fully delivers innovative entertainment for the consumer to listen and re-create what they hear."

P.O.D. lead vocalist Sonny commented: "This idea came out of us wanting to do everything possible to give back to our fans. With all the talk about downloading and CD prices, all we've ever cared about is giving our fans the best. We've been working for most of the year to release a fully playable video game with our record. We were very fortunate that Atlantic and Sony were willing to take this risk with us, especially keeping all of this below $20. 'PAYABLE ON DEATH' is our best record ever and with the PlayStation 2 game, the art cards and all the other things we're doing, our fans will get something big... something never done before in music."

Created by acclaimed music videogame developer Harmonix Music Systems Harmonix Music Systems (Harmonix for short) is a video game development company based in Cambridge, Massachusetts in the United States. They are known in the industry for their acclaimed line of music video games and have won numerous awards for their titles. , the custom P.O.D. videogame track featuring the new song, "Space" in the exclusive version of the PlayStation 2 title, Amplitude, takes advantage of the consumer's videogame/rhythm skills and allows them to recreate the song via the PlayStation 2 DUALSHOCK analog controller and make music. Unlike other videogames where music is the background, in Amplitude, the music is the game. In Amplitude, the concept of the game is to allow anyone - regardless of musical ability - to build, remix, and rearrange the song's individual tracks, in effect to "jam" with the music. In addition to the "Game Play" and "Remix Modes," fans can freestyle and scratch, DJ-style, on top of the music. As with all videogames, the bonus disc cannot be copied, downloaded, or file-shared. The full version of Amplitude is currently available for PlayStation 2 nationwide and features more than 25 tracks from various artists across all music genres This list is split into four separate pages:
Music can be divided into genres in many different ways. These classifications are often arbitrary and controversial, and closely related styles often overlap.
 for players to interact with both in offline and online gameplay.

The "PAYABLE ON DEATH" music CD itself will also include enhanced elements, including excerpts from the "Inside P.O.D. Culture" documentary, plus a "key" to unlock a special bonus web site which will allow consumers exclusive access to download the song "Space."

As a further bonus for purchasers of "PAYABLE ON DEATH," each of the first million copies of the album will include one of three "art cards" created by cover artist Daniel Martin Diaz. In addition, approximately 1,500 cards (500 of each design) have been hand-signed by all four band members and will be randomly inserted into the production run.

About P.O.D.

"PAYABLE ON DEATH" is P.O.D.'s follow-up to their 2001 RIAA (Recording Industry Association of America, Washington, DC, www.riaa.com) A membership association of music recording companies. Its goal is to promote the record label industry and protect the rights of copyright owners. It was a major contributor to the SDMI digital distribution system.  triple-platinum, Billboard Top 10-charting "SATELLITE." Produced by P.O.D. and longtime studio collaborator Howard Benson Howard Benson (born in Havertown, Pennsylvania) is a Grammy nominated music producer and aerospace engineer.[1]

Benson attended Lower Merion High School until his graduation in 1974, he then went on to attend Drexel University receiving a B.S.
, the album sees the San Diego-based quartet pushing their explosive sound to extraordinary new heights. "Will You," the album's first single, was instantly the #1 most-added song at rock and alternative radio stations nationwide upon its release last week, with over 140 stations jumping on the track out-of-the-box. A companion video clip A short video presentation.  - directed by Marc Webb Marc Webb is a music video director signed to DNA in Hollywood, California and Academy Productions Ltd (UK). Before signing with DNA he ran Naked, his own company.  (Good Charlotte, AFI AFI American Film Institute
AFI Awaiting Further Instructions
AFI Armed Forces Insurance
AFI A Fire Inside (band)
AFI Air Force Instruction
AFI Australian Film Institute
AFI Agencia Federal de Investigación
, Unwritten Law Unwritten rules, principles, and norms that have the effect and force of law though they have not been formally enacted by the government.

Most laws in America are written. The U.S.
) - is currently in production.

P.O.D. has established themselves as one of the most important career artists of the modern era. Combining positive messages with furious, genre-blurring rock 'n' roll rock 'n' roll: see rock music. , the band has reaped critical praise and an ever-increasing audience since the 1999 release of their RIAA platinum-certified Atlantic debut, "THE FUNDAMENTAL ELEMENTS OF SOUTHTOWN." The band has also unleashed a remarkable streak of radio and video hits, including "Southtown," "Rock The Party (Off The Hook)," "School Of Hard Knocks The School of Hard Knocks is an idiomatic phrase meaning the (sometimes painful) education one gets from life, often contrasted with formal education. It is a phrase which is most typically used by a person to claim a level of wisdom imparted by life experience, which they consider ," "Boom," and the Grammy Award-nominated smashes, "Alive" and "Youth Of The Nation."

P.O.D. is - Sonny: lead vocals; Wuv: drums, vocals; Traa: bass, vocals; vocals; Truby: guitars, vocals. For the latest P.O.D. information, visit www.payableondeath.com

About Atlantic Records

Established 55 years ago in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Atlantic Records grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings which have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles For the composer and conductor of the Ray Charles Singers, see .

Ray Charles Robinson (September 23, 1930 – June 10, 2004) known by his stage name Ray Charles, was a pioneering American pianist and soul musician who shaped the sound of rhythm and blues.
, Aretha Franklin, John Coltrane “Coltrane” redirects here. For other uses, see Coltrane (disambiguation).

John William Coltrane (September 23 1926 – July 17 1967), nicknamed Trane, was an American jazz saxophonist and composer.
, and Led Zeppelin. Today, the label releases recordings by artists working in a wide spectrum of musical genres, while the company Atlantic has been a pioneer in the marriage of music and new technology - from the launch of its acclaimed website (www.atlantic-records.com), to the establishment of its industry-leading MultiMedia Lab, to the opening of its state-of-the-art in-house direct-to-web digital studio, to its array of multimedia releases. The Atlantic roster includes many of the world's most popular recording artists, among them Brandy, Phil Collins, The Corrs, Craig David, Jewel, Kid Rock, Lil' Kim, matchbox twenty, Nappy Roots, Sean Paul, P.O.D., Rush, Stone Temple Pilots Stone Temple Pilots (abbreviated STP) was a popular Grammy Award-winning American hard rock band in the 1990s and early 2000s, consisting of Scott Weiland (vocals), brothers Robert (bass guitar, vocals) and Dean DeLeo (guitar), and Eric Kretz (drums, percussion). , Sugar Ray, Trick Daddy, and many more.

For more information, please visit www.atlantic-records.com

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(TM) game console, and the PlayStation(R)2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations.  and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

On the Web at http://www.playstation.com
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 1, 2003
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