Oxxo Films Releases Highly Anticipated Installment to Award-Winning Film Collection.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- As an update to a previous press release, Oxxo Films has released its much anticipated film, "Esperanza," in DVD format See VOB and DVD. . This title is the fourth installment of the film collection promoting Latina women entitled, "Confessions of Latina Women." The "Esperanza" film release comes on the heels of the award winning film, "Teresa." Recently, "Teresa" garnered a high Nielson rating in the Los Angeles DMA (1) (Digital Media Adapter) See digital media hub.
(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. .
Management was not satisfied with the final version of the film and held up the release date pending several post-production changes which included the addition of English subtitles. These changes will help promote a crossover to English-speaking viewers especially second and third generation Latinos. "The film has broad audience appeal and our goal is to reach all Latino segments including those who do not speak Spanish but want to remain connected to their culture," states Adam M. Valdez, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Oxxo Films.
The Latino market is no longer a niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.
By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. and deserves mainstream treatment. Latinos living in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. use English and observe American traditions. Yet, newly arrived immigrants and first generation Latinos inject new energy into the use of Spanish and Latino traditions. Latinos of all generations share a unique heritage and must strive to preserve their identity through language, food and entertainment. Oxxo Films plans to help in this effort with programming aimed to include those Latinos wanting to identify with their cultural roots.
"Esperanza" is a poignant film about two women with the same name. Each woman represents a different segment of society and the conditions and choices in which they lead their lives. The escalating social problems in Mexico serve as the backdrop for this film and the theme of the film's message. "Esperanza" in Spanish signifies hope and the film deals with each woman's hope for freedom and deliverance from life's social injustices. The film contains some violence and erotic scenes and is intended for mature audiences only.
Oxxo Films has commenced the development of its next project, "Alma" which is the next installment of the collection. A novelty of the collection is that each individual film title is styled after a Latina's name. "With the success of each film in the collection, we increase our film making efforts to keep our current audience entertained and to attract more viewers. We want this film to be more successful than its predecessor," adds its CEO.
Oxxo Films continues to remain the trendsetter trend·set·ter
One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York. in the exploding U.S. Latino film market. Oxxo's film library of over 400 films is the most comprehensive collection of Mexican culture in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . To learn more about Oxxo Films, Spanish-language film projects and film distribution opportunities, please visit their website at http://www.oxxofilms.com or contact its CEO directly.