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Overnite Becomes UPS Freight; Transit Times Improved, Technology Upgrades Underway.


ATLANTA -- UPS (NYSE NYSE

See: New York Stock Exchange
:UPS) today unveiled UPS Freight UPS Freight (NASDAQ: UPS) is the Less-Than-Truckload (LTL) division of UPS. Formed on August 5, 2005, after the acquisition of Overnite Transportation Company. UPS purchased Overnite Transportation for a price of $1.25 billion dollars. (SM), marking another key step in the continued integration of Overnite(R) Corporation into the UPS brand.

Customers will begin seeing the new uniforms and newly branded trucks May 1. The rebranding includes a move to the UPS logo; new colors - a gray reminiscent of the Overnite gray combined with UPS's signature brown, and the launch in May of a new Web site for shipping and tracking, www.upsfreight.com. The facilities and fleet, which includes 22,000 trailers, will be rebranded to UPS Freight over the course of several years. UPS Freight will continue to operate independently of the UPS package delivery network.

The transition to UPS Freight has led to the deployment of new technology, most significantly the introduction of UPS's DIAD DIAD DoN (Department of the Navy) Integrated Architecture Database
DIAD Delivery Information Acquisition Device (UPS)
DIAD Done in A Day
DIAD DMS (Defense Message System) 
, the hand-held computer Noun 1. hand-held computer - a portable battery-powered computer small enough to be carried in your pocket
hand-held microcomputer

portable computer - a personal computer that can easily be carried by hand
 used by drivers that will improve tracking and customer responsiveness.

The rebranding of Overnite will serve as a visible demonstration of UPS's strategy to provide its customers with a full range of supply chain solutions. UPS acquired Overnite, a leading less-than-truckload (LTL LTL - Linear Temporal Logic ) and truckload truck·load  
n.
The quantity that a truck can hold.

truckload ncamión m lleno 
 (TL) carrier, and its Motor Cargo(R) subsidiary, a regional carrier that operates in the western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River
West

Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century
, in August 2005.

"We are taking the best of Overnite Transportation and Motor Cargo and melding it with UPS's expertise and capabilities for the benefit of customers," said Leo Leo, in astronomy
Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac.
 Suggs, Overnite's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president. "UPS is known for its technology, its operational expertise and its extensive service options and reliability. We are bringing those same features to our LTL customers. The UPS brand combined with the talents and skills of our employees will increase our ability to attract new customers and create greater value for existing customers. It's a potent combination."

The transition to UPS Freight will include the completion of the restructuring of Overnite and Motor Cargo into a single integrated freight network. In the past year alone, transit times across 3,360 lanes nationwide have been improved. Over the next several months, Motor Cargo's operations in 10 western states will be fully integrated into the UPS Freight network, leading to a significant number of additional lane enhancements, improved service and enhanced geographic reach.

"This is a huge opportunity for UPS customers," added Kurt Kuehn, UPS senior vice president, worldwide sales and marketing. "Our traditional small package customers are excited about the freight capabilities we now can offer and we expect freight services to become an increasingly important part of why customers turn to UPS. In addition, this will allow UPS to achieve our goal of growing the overall business and sustaining our competitive advantage in the global marketplace."

UPS conducted a successful sales pilot at the end of 2005 in which UPS's package delivery sales force sold ground freight services. The pilot clearly demonstrated the synergy between Overnite and UPS customers and the opportunity to sell a combined solution of small package and ground freight services. UPS will have completed training for the rest of the small package sales force in time for the May 1 rebranding.

In addition to rebranding Overnite Transportation and Motor Cargo facilities and fleets, other highlights include:

--Tracking of freight shipments via www.upsfreight.com will be available in May and on www.ups.com this fall.

--Rollout of the DIAD during 2006, which will greatly enhance shipment visibility.

--Opening of a new hub in Newburgh, N.Y., improving transit time between the Northeast and Mid-Atlantic regions.

--Renaming the product portfolio to consist of three main service categories: UPS Freight LTL, UPS Freight Truckload and Specialty Solutions.

--UPS Freight LTL. In addition to the standard time-in-transit, customers who need faster transit times or day and time-definite commitments can choose additional options: guaranteed or urgent.

--UPS Freight Truckload will offer Dedicated Capacity and Dedicated Fleet options.

--Specialty Solutions is the unit that will continue to provide ancillary services such as Trade Show services, temperature-controlled freight movements and other freight management services.

UPS Freight is the go-to-market name for UPS Ground Freight, Inc., an operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock.  of UPS. Based in Richmond, Va., UPS Ground Freight, Inc. serves customers in the LTL and TL segments with operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Mexico, Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla.  and Guam.

UPS is the world's largest package delivery company and a global leader in supply chain services, offering an extensive range of options for synchronizing synchronizing,
n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship.
 the flow of goods, information and funds. Headquartered in Atlanta, UPS serves more than 200 countries and territories worldwide. UPS's stock trades on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (UPS), and the company can be found on the Web at www.ups.com.

Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements, including statements regarding the intent, belief or current expectations of UPS and its management regarding the company's strategic directions, prospects and future results, involve certain risks and uncertainties. Certain factors may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which we operate, governmental regulations, our competitive environment, strikes, work stoppages and slowdowns, increases in aviation and motor fuel prices, cyclical and seasonal fluctuations in our operating results, and other risks discussed in the company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and other filings with the Securities and Exchange Commission, which discussions are incorporated herein by reference.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 28, 2006
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