Over-The-Air Wireless Adopts Covault BRX Technology to Provide Transaction-based Billing; Collaboration Extends `Pay-As-You-Go'' Solution for Wireless Entertainment.Business Editors & High-Tech Writers SEATTLE--(BUSINESS WIRE)--March 12, 2002 Over-The-Air Wireless (OTA (Over The Air) Refers to any wireless system such as AM/FM radio and network television that uses open space as its transmission medium. ), a leading developer of wireless entertainment technologies, today announced the adoption of Covault(TM) Corporation's BRX BRX Bronx BRX Business Referral Exchange BRX Brevis radix (gene of Arabidopsis thaliana) BRX Big Red X (game) BRX Bronze Cross (lifesaving) BRX Browsing Index software platform to provide transaction-based billing for downloadable ringtones and other wireless entertainment. By incorporating the BRX platform, OTA will be able to offer wireless carriers a powerful turnkey solution that will provide premium carrier-branded content coupled with a "pay-as-you-go" billing structure that works in conjunction with the carriers existing billing system. By effectively monetizing a wireless carriers' suite of wireless data offerings, the solution will enhance the ability to capture, rate and bill for premium OTA wireless entertainment services. As a result, consumers will have the ability to personalize their mobile phone by downloading popular ringtones and icons at their leisure without committing to multiple purchases at once, as commonly experienced in today's carrier market. Furthermore, the adoption will offer carriers the flexibility to creatively price OTA's portfolio of services through the BRX platform's powerful conditional formula-based rating feature. As an example, prices for popular ringtones and icons may range from a few cents to a few dollars, depending on a range of factors such as popularity and licensing. "Pay-as-you-go is the key to cashing in on wireless entertainment services because it opens the door for creative pricing plans, customer acquisition and retention programs and other lucrative incentives while working in conjunction with a carrier's current billing system," said Marc Della Torre The Della Torre (or Torriani, Italian for "Of the Tower") were an Italian noble family who rose to prominence in Lombardy during the 12th-14th centuries, until they held the seigniory of Milan before being ousted by the Visconti. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Covault. "With BRX, carriers will now have the infrastructure available to rapidly implement new services, stimulate demand and bill for OTA's premium content." "Adding BRX to the mix will be extremely lucrative for wireless carriers because the solution can be implemented within one billing cycle Billing cycle The time elapsed between billing periods for goods sold or services rendered. and without a lot of expensive resources," said Rick Hennessey, CEO for OTA. "We are confident that by providing the world's best ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. and icon service and now monetizing these wireless entertainment services, our customer carriers' revenue opportunity will increase dramatically." About BRX 3.0 Covault's patent-pending technology, BRX 3.0 solves industry-wide problems caused by limitations in current billing systems. By translating raw network usage into monetized events, the BRX platform is a breakthrough solution in wireless data. Now wireless service providers will be able to rate and bill for actual usage of premium services and offer wireless innovations adapted to the user, including flexible pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. such as "pay-as-you-go" billing, reverse billing and auto-provisioning. BRX provides unprecedented power and flexibility through its variable usage capture abilities and conditional formula-based rating features that will make it easy for wireless data to proliferate pro·lif·er·ate v. To grow or multiply by rapidly producing new tissue, parts, cells, or offspring. . Flexible and designed to work in conjunction with incumbent billing software, BRX software is easily adaptable to current and future wireless networks and is fully configurable. About Covault Corporation Seattle-based Covault Corporation was founded in 2000 to design billing infrastructure software for wireless network carriers and mobile virtual network operators A Mobile Virtual Network Operator (MVNO) is a company that provides mobile (sometimes called wireless or cellular) telephone service but does not have its own allocation of the radio frequency spectrum nor all of the infrastructure required to provide mobile telephone service. . The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. has patents pending on BRX 3.0 and has formed strategic partnerships or established relationships with wireless data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. leaders including Numerex, Wireless Services Corporation and others not yet announced. For more information, about Covault or BRX 3.0, call 206/812-1775, send e-mail to info@covault.com, or visit the Company's website at www.covault.com. About Over-The-Air Wireless Over-The-Air Wireless, a Seattle-based business, provides outsourced platforms and applications that deliver wireless entertainment services to wireless carriers and entertainment-related businesses. Over-The-Air Wireless has licenses for the latest music hits and graphics to provide one of the most comprehensive ringtone and logo catalogues available in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Over-the-Air Wireless develops software tools to enhance its all-original content, providing the highest quality services available. General information about Over-the-Air Wireless is available at www.otawireless.com. |
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