Over 70 Percent of Online Consumers Have or Intend to Buy Holiday Gifts on the Internet.WESTPORT, Conn.--(BUSINESS WIRE)--Dec. 8, 1998-- Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online's Latest Digital Consumer(tm) Shopping Index Identifies Computer Software and Books As Most Purchased Items Online Take a snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure. (2) A saved copy of a file before it is updated. of what people are doing on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the today and you will find 65 percent are making purchases and 72 percent have or are likely to do some of their holiday shopping online this season, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Greenfield Online's November Digital Consumer(tm) Shopping Index. Some 31 percent of nearly 2,400 U.S. online consumers will do all their holiday shopping this month. Greenfield Online, the marketing research company that pioneered conducting surveys over the Internet, fielded its quarterly shopping index just before Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. . Some leading gifts consumers say they are likely to buy online vs. by catalogue ordering this season are: -0-
Online By Catalogue
- Computer Software 47 percent 26 percent
- CDs 44 percent 27 percent
- Books 43 percent 22 percent
- Computer Hardware 35 percent 20 percent
- Videos 34 percent 25 percent
- Toys & Games 32 percent 25 percent
- Subscriptions 31 percent 45 percent
- Event Tickets 27 percent 11 percent
The vast majority of online consumers say they are responsible for buying gifts for from between five to 20 people with 45 percent responsible for buying for five to 10 people, with the average being 11. "Many organizations are publicizing pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. Noun 1. publicizing - the business of drawing public attention to goods and services advertising findings about Internet shopping, but Greenfield Online's results are especially authoritative because our respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. come from all corners of the Internet and our methodologies meet professional research standards," notes Rudy Nadilo, Greenfield Online president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . The Digital Consumers in Greenfield Online's study tend to be experienced Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f who have been online nearly three years, go online 12 times each week and spend an average of 20 hours on the Internet per week. This group is weighted to the total Internet population, as defined by Georgia Tech University GVU Center The Graphics, Visualization, and Usability (GVU) Center is an interdisciplinary research center located near Technology Square in Atlanta, Georgia and affiliated with the Georgia Institute of Technology. It was founded by James D. Foley, the Center's first director, in 1991. , and accurately reflects what people online are doing today. According to Greenfield Online, Internet shopping has increased by 32 percent and actual buying by 38 percent since it began its index in April, with actual percentage increases shown in the table below: -0-
April August November
- Shopped Online 62% 80% 82%
- Bought Online 47% 63% 65%
While overall shopping patterns not tied to holiday buying were relatively flat from August to November, certain products and services have experienced dramatic growth in this period. Here is what online shoppers say they shopped for in the 90 days prior to completing the survey in November compared to the same question in August: -0-
November August % Change
- Computer Software 39 percent 26 percent (+13%)
- Books 37 percent 25 percent (+12%)
- Airline Tickets 34 percent 23 percent (+11%)
- CDs 32 percent 22 percent (+10%)
- Computer Hardware 32 percent 21 percent (+11%)
The complete study has 64 tables and 134 pages of findings. Contact Greenfield Online to obtain additional findings. About Greenfield Online Greenfield Online, Inc., is the pioneer of using the Internet for marketing research. Founded in 1994, the company is headquartered in Westport, Conn., with a satellite office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For additional information about Greenfield Online and its services, please call Gail Janensch at 1-888-291-9997, email her at gailj@greenfieldcentral.com, call or visit the company's Web site at www.greenfieldcentral.com. To join our research panel of one million online consumers visit www.greenfieldonline.com. |
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