Over 5 Billion Ads Not Served. AdSubtract Blocks 5 Billionth Internet Ad; interMute also Announces AdSubtract now Blocks Pop-Up, Pop-Under and Flash Ads.Business/Technology Editors BRAINTREE, Mass.--(BUSINESS WIRE)--July 30, 2001 interMute, Inc., developer of award winning AdSubtract(TM) web-preference software, today announced AdSubtract users have achieved a new milestone in blocking Internet ads. With AdSubtract, Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f have blocked over five billion Internet advertisements in little over a year, freeing up terabytes of bandwidth and improving the overall Internet experience for both consumer and corporate users. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent report by comScore Networks and Diameter, a division of DoubleClick, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), Internet users worldwide number 296 million, with 128 million in the USA alone. Five billion blocked ads is the equivalent of 17 ads blocked for every Internet user worldwide, or 39 ads blocked per USA user. interMute also announced today that its AdSubtract software has been updated to allow users to block Pop-Up, Pop-Under and Flash multimedia Internet advertisements. As Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed have steadily declined, the advertising community has launched a number of more intrusive formats in an attempt to inflate inflate - deflate the effectiveness of Internet advertising. The Pop-Up, Pop-Under and Flash ads are graphically intensive, bandwidth-draining advertising formats gaining popularity with Internet advertisers, but not with Internet users who loudly express their disdain for these formats. AdSubtract now blocks these pervasive new ad formats, as well as the vast majority of traditional banner ads. AdSubtract also provides simple tools to manage Internet cookies with its advanced cookie management panel. This is essential for protecting online privacy while surfing the web. "The advertising world's scramble to counter declining click-through rates by making ads more intrusive is making it easy for interMute. Since Pop-Up, Pop-Under and Flash ads have become commonplace, there has been a huge increase in AdSubtract downloads from our website," said Ed English, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , interMute. "The more intrusive Internet ads become, the more people are driven to do something about it. People are realizing that they can take control of their online experience and privacy with AdSubtract's Internet ad blocking and cookie management. AdSubtract has quickly become the most popular and trusted choice for controlling unwanted web junk." Availability AdSubtract is available immediately through the Web site at www.adsubtract.com, and through interMute's many OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and distribution partners. About interMute, Inc. interMute, Inc. develops and distributes Internet software to make the web faster, more pleasant, and private. Based in Braintree, Mass., interMute's AdSubtract brand software `Subtracts the Ads' and enhances online privacy. Rated five-stars by ZDNet Downloads, AdSubtract software has received numerous industry awards and accolades. For further information, visit the AdSubtract Web site at: www.adsubtract.com. |
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