Over 30 Million ``Comforted'' by Successful, Growing Home-Spun Restaurant Concept; Mimi's Cafe Opens 100th Restaurant Location In Atlanta.ANAHEIM, Calif. -- Hundreds of thousands of people in the Atlanta, Ga. area will now know the meaning of true comfort as Mimi's Cafe, a restaurant collection known for its generously proportioned, soul soothing and delicious entrees and sides, opened its first Atlanta restaurant at Perimeter Place located at 1221 Ashford Crossing today. The restaurant marks the comfort food specialist's 100th location in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . It promises to be as successful as Mimi's 99 other restaurants in 16 states, and as such is likely to serve more than 300,000 Atlanta area residents in 2006. Across all 100 locations, more than 30 million people each year are choosing Mimi's Cafe and enjoying the comforts of its signature culinary creations that hark back hark intr.v. harked, hark·ing, harks To listen attentively. Idiom: hark back To return to a previous point, as in a narrative. to home -- an indication that Mimi's is nailing consumer preference with its "something-for-everyone" comfort food niche. For the community of Atlanta, Mimi's presence will mean an every day affordable luxury and a bustling new gathering spot where home-style breakfast, lunch and dinner is served in a whimsical restaurant design reminiscent of a country cottage home. It also will mean the arrival of a dependable friend to the community. Mimi's Cafes are known for working to enrich the communities they serve by supporting local causes such as meal deliveries to the homeless, gift-card donations, sponsorship of children's sports teams, promoting writing programs for youth and various other fundraising support. Mimi's Cafe will create jobs for the community and seek to hire a local restaurant staff of 150 employees. While Atlanta looks forward to great food and the benefits of Mimi's community- and family-minded philosophies, the 100th restaurant opening also is a significant business milestone in the company's steady ascent to the top of the casual dining segment. "Mimi's expansion plans have never been about doing it fast, they're about doing it right," said Russ Bendel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mimi's Cafe, which has never closed a single store in its 28-year history. "When we come to a new town, we want people to know that we're here to stay and working continually to build those first-name-basis relationships with our guests." Despite Mimi's slow and steady mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. around new restaurant openings, it hasn't stopped the company from achieving 15 percent increases in the number of locations 12 years in a row. Including the Atlanta location, Mimi's will open 15 new restaurants in 2006 and anticipates surpassing $350 million in sales. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bendel, Mimi's old-fashioned way of doing business is a formula that works. The concept was created in Anaheim, Calif. in 1978 as a father-and-son venture. It is now a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. and generates $3.4 million in average volume sales per restaurant. "Simply driving by and looking at our restaurant's colorful home-like design, complete with quaint roofing and awnings, will tell you something wonderful is going on at Mimi's Cafe," adds Bendel. "At a glance, our menu will reveal something for everyone. One bite will make you feel good that we're here serving quality, delicious fare for any occasion." Acclaimed by restaurant critics and consumers alike, Mimi's Cafe is known and loved for its menu of high-quality, eclectic cuisine, unparalleled service and tastefully appointed decor. Each Mimi's Cafe draws an average of a 1,000 guests daily and typically operates at capacity for breakfast, lunch and dinner. Signature items include large, fresh muffins made daily, homemade soups, chicken pot pie, quiches, fresh salads, pastas, slow-cooked pot roast, citrus salmon, fresh roasted turkey, top sirloin and apple cider-glazed pork chops, as well as an assortment of tantalizing tan·ta·lize tr.v. tan·ta·lized, tan·ta·liz·ing, tan·ta·liz·es To excite (another) by exposing something desirable while keeping it out of reach. breakfast items such as the 5 Alarm Santa Fe Omelette, Pain Perdu Breakfast and Blue Crab Benedict. Mimi's interiors feature lively, colorful New Orleans-inspired design touches and are designed to be both comfortable and welcoming. The restaurants average nearly 6,800 square feet and seat more than 225 guests in three dining areas. Currently, Mimi's Cafe operates in California, Arizona, Colorado, Kansas, Missouri, Nebraska, New Mexico, Nevada, Ohio, Oklahoma, Texas, Utah, Florida, Georgia, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. and Tennessee. Mimi's Cafe was acquired in 2004 by Bob Evans Farms Inc., which is publicly traded on the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors BOBE BOBE Beyond Ordinary Bath Essentials BOBE Break Once Break Everywhere (digital rights management) , and employs a workforce of 8,500 people company-wide. Visit Mimi's Cafe virtually at www.mimiscafe.com. |
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