Outsourcing Leader, Joe Grossestreuer, Joins Seurat Company; Proven Executive to Lead Seurat's Business Transformation Outsourcing Services.

BOULDER, Colo. -- Privately-held Seurat Company, the leader in Precision Marketing Outsourcing, today announced that it has hired Joe Grossestreuer to run its Business Transformation Outsourcing (BTO) services. These services enable companies to achieve guaranteed business performance improvements by outsourcing the management and transformation of technology, infrastructure, processes and organizations for analytics, marketing and customer relationship management (CRM) activities. Grossestreuer is one of the few executives in the technology industry with deep experience in structuring and overseeing the delivery of transformational outsourcing services to major enterprises.

Grossestreuer brings to Seurat an impressive career track record for developing and closing large outsourcing contract relationships through strong financial business cases made to senior executives in the Fortune 500. He joins Seurat from database marketing company, Acxiom, where he played a key business development role in pursuing major database marketing opportunities in conjunction with systems integration partners.

Grossestreuer spent almost five years with direct marketer and technology outsourcer, May & Speh, prior to its purchase by Acxiom. At May & Speh, he helped take the company public and grew outsourcing revenues by more than tenfold. Through innovative contracting terms focused on client satisfaction, he more than doubled the firm's average outsourcing contract length while significantly boosting operating margins.

"Seurat is intriguing, because it is unique in the market," said Grossestreuer. "No other company today offers a fully integrated, Internet-based BTO model with guaranteed, measurable business results driven by customer analytics. Its ability to integrate analytics with the execution of programs and manage the processes enables Seurat to link its service fees to business outcomes."

Gartner Group analyst Debashish Sinha noted that end-user research indicates strong demand for CRM Analytics. "Look at any Fortune 500 company and you'll likely find a company that's struggling with how to best take advantage of all of its customer information, spread out over multiple geographies and within dozens of databases."

Sinha continued, "That trend strongly suggests the need for consolidation of data sources, both customer data and other related enterprise data, and an investment in developing the requisite business intelligence systems that will leverage the consolidated information to drive effective sales, marketing and customer service plans."

In lieu of an organizational overhaul and significant technology investments to achieve consolidation and process improvements, some companies are turning to BTO as a path to rapid results. Often, this approach involves much less risk, investment and time than an internal transformation effort. It also delivers business benefits much more quickly without large, upfront capital investments.

Under Grossestreuer's leadership, Seurat will guarantee business results from BTO relationships in the form of margin improvements, increased customer wallet share and yield, market penetration and cost management. Grossestreuer will be responsible for revenue growth and client satisfaction for all long-term services contracts, which are expected to account for a significant percentage of the company's business within the next 12-18 months.

Before joining May & Speh, Grossestreuer was with SHL Systemhouse where he was senior vice president in charge of strategic business arrangements and helped drive SHL's growth through its innovative transformational outsourcing services. SHL's success led MCI to acquire the firm in 1995. Grossestreuer began his career with Accenture, where he held a variety of business development and client service positions during his seventeen-year tenure. Prior to his move to SHL, he ran the worldwide deal services unit, focusing mostly on extremely complex systems integration projects critical to clients' overall business success. Grossestreuer has an undergraduate degree from the University of Notre Dame and a master's of management degree in marketing and finance from Northwestern University. He also served in the U.S. Army and received the Army Commendation Medal for "Outstanding Service to Country."

"What makes Joe so extraordinary in the marketing services and outsourcing world is that he is a master at understanding a client's strategic goals and structuring long-term contracts that convert those into tangible economic benefits," said John Oltman, chief executive officer of Seurat Company. "We couldn't be more pleased to have him join the Seurat team."

About Seurat Company

Seurat Company specializes in Precision Marketing Outsourcing, which addresses a common, critical challenge facing many enterprises: How to quickly and effectively establish automated, integrated marketing and customer service capabilities that will maximize the lifetime value of new and existing customers. Through a unique, Internet-based business transformation outsourcing (BTO) model, Seurat offers benefits-based pricing tied directly to clients' top and bottom line business results. Its flagship service offering called Seurat Suite* guarantees business results in the form of margin improvements, increased customer wallet share and yield, market penetration and cost management. Seurat currently serves more than 200 companies operating around the world, including Procter & Gamble, Avis, Bank One, Home Shopping Network, RE/MAX International, ConAgra Foods, Black & Decker, and CITGO.

Seurat Suite services include Managed Analytics, Customer Profile Management, Campaign Testing and Management, eChannel Management, Dialogue Management, Dynamic Content Management, Contact Center Optimization, Creative Asset Management, and Marketing Measurement. Services may be purchased individually, in combination, or on a BTO basis. Seurat provides all of the technology, best practices, experts and infrastructure needed to conduct sophisticated and measurable marketing programs and customer interactions with reduced risk and limited fixed investments. http://www.seurat.com/

CONTACT: Theresa Lina, of Seurat Company, [phone], or [e-mail]; or Tim Beyers of UpStart Communications, [phone], or [e-mail]

Web site: http://www.seurat.com/