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Outsourced Reminder Solutions Like BigDates.com Makes Delivering Gifting Services Year-Round a Reality.


SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif. -- A report just released by the e-tailing group, "Gift Services as Year-Round Retention Tools," details the importance of gifting services and the opportunity to leverage personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  to compete in the $253B gift giving market. Additionally according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Unity Marketing, with consumers spending only 40% of their annual gifting budget during the next five weeks (holiday season) that leaves 60% to be spent during the course of the year.

"Merchants wish that there were two Christmas seasons but the reality is gift giving is already more than a once-a-year reality," states Lauren Freedman freed·man  
n.
A man who has been freed from slavery.


freedman
Noun

pl -men History a man freed from slavery

Noun 1.
, President of the e-tailing group. "The majority of gifting, contrary to popular belief, takes place throughout the year, not during the peak Thanksgiving Thanksgiving

annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922]

See : America


Thanksgiving

national holiday with luxurious dinner as chief ritual. [Am. Pop.
 to Christmas holiday period. Birthdays are at the top of year-round gift purchases according to research from Unity Marketing."

Freedman continues, "There is no doubt in my mind that gifting will only continue to grow and evolve and that delivering convenience and service will be the backbone of any successful multi-channel gifting strategy."

With more technology being outsourced than ever before, there is the opportunity to benefit from gifting services and innovations such as BigDates.com, the only provider of outsourced reminder service solutions, the report states.

BigDates helps online merchants create sales opportunities outside of the predictable, known holidays for more personal occasions such as birthdays and anniversaries. During these exclusive marketing opportunities merchants can send customers timely and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 communications in the form of reminders, offering the right products to the right buyers at the right time.

According to Paul Love, President of BigDates.com, "Amazon's (Nasdaq:AMZN AMZN Amazon.com (NASDAQ symbol) ) recent launch of Gift Central, including a reminder service called the Gift Organizer, reaffirms our conviction that consumers will adopt feature-rich reminder services and that retailers can significantly increase year-round gift sales by providing such services."

Get the complete report from the e-tailing group at:

http://www.e-tailing.com/research/whitepapers/index.html

About the e-tailing group, inc.

the e-tailing group, inc. serves as the multi-channel merchant's eye, bringing a merchant's sensibility sensibility /sen·si·bil·i·ty/ (sen?si-bil´i-te) susceptibility of feeling; ability to feel or perceive.

deep sensibility
 to evolving the multi-channel shopping experience. A Chicago-based consultancy, they provide strategic and e-commerce merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 solutions to merchants selling online as well as to firms targeting that market. Contact Lauren Freedman at lf@e-tailing.com

About BigDates.com

BigDates.com, Inc., a California Corporation, is the leading provider of Reminder Service Solutions. BigDates technology powers the Reminder Services for AmericanGreetings.com (Nasdaq:AM), BlueMountain.com, Birthday-Reminders.com and BigDates.com. BigDates technology platform allows its partners to quickly and confidently launch a powerful, scaleable, and flexible reminder service in less than 60 days. Find out more at: http://www.bigdates.com/solutions
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 21, 2005
Words:442
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