Outsell Releases Annual Report on the $13.2 Billion Market Research, Reports and Services Market.Business Editors/Advertising & Marketing Writers Study Reveals Non-IT Market Research Business Grew Despite Dot.Com Implosion implosion /im·plo·sion/ (im-plo´zhun) see flooding. im·plo·sion n. 1. and Economic Slowdown For articles with similar titles, see Slow Down (disambiguation). A slowdown is an industrial action in which employees perform their duties but seek to reduce productivity or efficiency in their performance of these duties. BURLINGAME, Calif.--(BUSINESS WIRE)--Aug. 21, 2001 A flood of new entrants, new growth in custom research services, and consolidation are heating up the $13.2 billion Market Research, Reports and Services segment of the Information Content (IC) industry, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study recently published by Outsell out·sell tr.v. out·sold , out·sell·ing, out·sells 1. To surpass (another) in an amount sold: a book that outsold all others of its kind. 2. , Inc., the leading information industry research and advisory firm. The Outsell report, part of a massive market sizing initiative on the business-to-business portion of the IC industry, identifies more than 220 Market Research, Reports and Services companies, which consists of syndicated research, custom research, and database players. The top ten companies comprise just under 60 percent of the market, up from 50 percent in 1999, which suggests a still-fragmented market, but one that has seen its share of consolidation. Aggregation of market research on the open Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the continues to dominate the news in this space. Aggregators are creating new distribution channels for traditional market research companies to package and distribute their content to otherwise unreachable markets, according to Joel Block, Outsell vice president and lead analyst. However, this emerging market is rife rife adj. rif·er, rif·est 1. In widespread existence, practice, or use; increasingly prevalent. 2. Abundant or numerous. with turbulence turbulence, state of violent or agitated behavior in a fluid. Turbulent behavior is characteristic of systems of large numbers of particles, and its unpredictability and randomness has long thwarted attempts to fully understand it, even with such powerful tools as . Since last year's report, one of the more notable players, Deep Canyon, closed its doors. Yet, respectable growth by pure-play aggregators such as MarketResearch.com and Amazon.com's recent entry into the fray fray 1 n. 1. A scuffle; a brawl. See Synonyms at brawl. 2. A heated dispute or contest. tr.v. frayed, fray·ing, frays Archaic 1. To alarm; frighten. 2. suggests a promising future. "So much has changed on both the supply- and demand-sides of this market," said Block. "On the supply-side savvy market research vendors recognize that the economic slowdown has reawakened corporate decision-makers to the inherent risk of making decisions without the best available information. Now more than ever, corporate decision-makers expect ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). with meaningful ready-to-eat answers to the 'so what?' The most successful vendors are responding with 'custom solutions for the masses' through analysis and reporting, as well as creative packaging, pricing, and distribution." "On the demand-side, buyers and users of market research are more serious about what they're willing to purchase and apply to decision making. They're more in tune with their information needs; they're less inclined to settle for 'good enough'; they're researching researchers' methodologies; and they're more prepared than ever to invest in what promise to be more strategic 'research partnerships.'" Custom research companies comprise 44 percent of the overall market for Market Research, Reports & Services at $5.8 billion of the 2000 Outsell Estimated worldwide revenues. This category is made up of market research firms that offer qualitative and quantitative market research on a customized one-to-one basis. Database companies, the second largest segment of this market, have only 33 companies yet account for $4.4 billion of the segment's revenue. Database companies have unique content, which is often difficult and expensive to replicate rep·li·cate v. 1. To duplicate, copy, reproduce, or repeat. 2. To reproduce or make an exact copy or copies of genetic material, a cell, or an organism. n. A repetition of an experiment or a procedure. , making the barriers to entry much higher than in other segments. Syndicated research companies represent $3.0 billion of the segment's revenues. Outsell identified 118 companies in the Syndicated Research category, with an average revenue per employee at $176,640. Outsell's comprehensive study findings are detailed in the company's recently published Briefing entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: Industry Trends, Size and Players in the Market Research, Reports & Services Market (Non-IT Segments.) The report describes the players, their sizes, and market trends, and it provides analysis and advice to buyers, sellers, and analysts covering the IC industry. Each segment provides the top ten players, their estimated revenues, market share and rank, company description and URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . A complete list of all the companies in each business segment of the market is provided in the appendix of the report including 2000 and 1999 revenue estimates, rankings, industry coverage, company description and URL. Outsell has identified the 223 most notable companies in this market and has ranked the companies in each segment. Availability The Briefing is available for $1,295 and can also be obtained as part of the complete series of seven industry reports, Industry Trends, Size and Players in the Information Content (IC) Market, for $4,995. About Outsell Founded in 1994, Outsell is the only research and advisory firm that focuses exclusively on information content -- delivering high-quality, fact-based research, analysis and advice about every aspect of content strategy and use to a wide range of vendors, buyers, and users of information. Outsell has helped world-class content leaders and Fortune 500 companies increase their understanding of users and end-markets, assess content quality and effectiveness, and develop more successful content products and services. The company is headquartered at 330 Primrose primrose, common name for the genus Primula of the Primulaceae, a family of low perennial herbs with species found on all continents, most frequently in north temperate regions. Road, Suite 510, Burlingame, CA 94010, phone 650/342-6060, fax 650/342-7135, or visit Outsell's Web site at http://www.outsellinc.com. |
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