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Our roots run deep by D. Paul Regan, CPA.


Earlier this summer as I gazed out my window in Maui at a banyan banyan (băn`yən), species of fig (Ficus bengalensis) of the family Moraceae (mulberry family), native to India, where it is venerated. Its seeds usually germinate in the branches of some tree where they have been dropped by birds.  tree, I saw a parallel with our profession and CalCPA. Like the banyan, each CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  can stand against adversity because they are founded on an extraordinary root system that enables them to weather life's storms and emerge renewed.

A barrage of high-profile corporate scandals has profoundly impacted our country's capital markets and economy, as well as millions of people. Investors--individuals, institutions and retirement plans--lost billions of dollars. Numerous people have lost their jobs. And the media has had a field day reporting on waves of financial shenanigans shenanigans
Noun, pl

Informal

1. mischief or nonsense

2. trickery or deception [origin unknown]
, cooked books, abusive tax shelters Abusive tax shelter

A limited partnership that the IRS judges to be claiming tax deductions illegally.


abusive tax shelter

A tax shelter in which an improper interpretation of the law is used to produce tax benefits that are
 and sleight of hand sleight of hand
n. pl. sleights of hand
1. A trick or set of tricks performed by a juggler or magician so quickly and deftly that the manner of execution cannot be observed; legerdemain.

2.
 accounting.

The storm of scandals has impacted the public trust that is so critical to our existence. As CPAs, we are distinguished from other professions by the designation "public." We are more than just "certified accountants." We are certified public accountants Certified Public Accountant (CPA)

An accountant who has met certain standards, including experience, age, and licensing, and passed exams in a particular state.
, which recognizes that CPAs provide the public with information that is fairly presented and may be relied upon by others for important financial decisions. Our license carries with it tremendous responsibilities and significant opportunities.

Because our professional opinion and work product are vital to our clients and the public, CalCPA members have rooted their conduct within a framework of core values that include integrity, competence, continuing education continuing education: see adult education.
continuing education
 or adult education

Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904).
 and lifelong learning Lifelong learning is the concept that "It's never too soon or too late for learning", a philosophy that has taken root in a whole host of different organisations. Lifelong learning is attitudinal; that one can and should be open to new ideas, decisions, skills or behaviors. , independence, objectivity, protecting the public and being attuned at·tune  
tr.v. at·tuned, at·tun·ing, at·tunes
1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands.

2.
 to business issues.

Over time, the public has developed a respect and trust in the work done by CalCPA members, in large part because of our principled core values. The public's recognition of our roots has enabled CalCPA members to withstand the corporate scandals of the past three years and emerge stronger, with a renewed focus on that which earns us the public's trust.

We all must do our share to reinforce the public's confidence that our 27,000 members abide by these values. The responsibility lies with not just those members who are independent auditors, but with every member, including those who are CEOs, CFOs, controllers, audit committee members, internal auditors and staff accountants. During my term as CalCPA chair, I will focus my efforts on our responsibility to uphold our core values as well as in the following key areas:

[ILLUSTRATION OMITTED]

Corporate Governance Corporate Governance

The relationship between all the stakeholders in a company. This includes the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy, and rule of law.
 

Reducing the incidence of corporate scandal requires a partnership among auditors, corporate management, audit committees and all financial professionals. We must create a culture of honesty and high ethics, which incorporates appropriate controls, anti-fraud and over-sight processes. This means we may need to require professionals with a significant role in the preparation of public company financial statements to be CPAs with active licenses. This would ensure adequate technical and ethical training to create and maintain the appropriate environment for the preparation of financial statements that are fairly presented in accordance with generally accepted accounting principals.

We need to support positive and effective reforms that improve financial reporting at all levels of California's economy. These reforms should focus on system reliability, corporate accountability and codes of conduct, timely information dissemination and understandable disclosures. Such reforms should be designed to restore trust in our profession by providing more transparent, informative and timely business information to our clients and the public.

Financial Literacy Financial literacy is the ability of individuals to make appropriate decisions in managing their personal finances. Raising levels of financial literacy is now a focus of government programmes in countries including[1] Australia, Japan, the United States and the UK.  

A natural extension of increased corporate responsibility is increasing the scope of our financial literacy efforts. Financial illiteracy illiteracy, inability to meet a certain minimum criterion of reading and writing skill. Definition of Illiteracy


The exact nature of the criterion varies, so that illiteracy must be defined in each case before the term can be used in a meaningful
 is a serious problem in California, affecting individuals, businesses and government. Two out of three California households will fail to realize major life goals--home ownership, educating children through college and providing for a dignified retirement--because of financial illiteracy.

Last year, CalCPA took a lead role in using members' financial expertise to enhance the financial literacy of Californians. I support expanding CalCPA's commitment to financial I iteracy and reaching out to businesses, nonprofit boards, audit committees and others.

Ensuring CalCPA's Success

As CPAs, we take great pride in our profession and the important role we play in California's and the global economy. CalCPA is essential in helping the profession fulfill its role as we:

* Strengthen our profession through legislative and regulatory advocacy, and image building with the public, and

* Contribute to members' success by offering CPE (Customer Premises Equipment) Communications equipment that resides on the customer's premises.

CPE - Customer Premises Equipment
 and networking opportunities, as well as recruiting students to the profession.

During my term I will emphasize these benefits and encourage each member to be an active participant and supporter of CalCPA's values and success.
COPYRIGHT 2004 California Society of Certified Public Accountants
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Certified Public Accountant
Publication:California CPA
Geographic Code:1U9CA
Date:Aug 1, 2004
Words:723
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