Our cards too "risky".When Marilyn Ladd and Geri Santoro of Pasadena, Calif., had a commitment ceremony two years ago, their family members and friends couldn't find cards tailored to the occasion in the stores where they shopped. This was particularly frustrating frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: to Ladd and Santoro because they had founded Rainbow Greetings more than a year before their ceremony. "That really launched our desire to [get into retail stores]," said Ladd. So she began pushing national retail chains to carry their company's gay-focused greeting cards See e-card. . But the retail giants weren't so warm to the idea. "It's been quite a struggle," Ladd said. 'We're told it's too much of a risk to offer cards that reflect the lifestyles of gays and lesbians." While Ladd and Santoro aren't backing down, in the meantime Adv. 1. in the meantime - during the intervening time; "meanwhile I will not think about the problem"; "meantime he was attentive to his other interests"; "in the meantime the police were notified" meantime, meanwhile they're expanding their company's reach in boutique Boutique A small investment firm specializing in offering specific, but limited services to a select number of individuals. Notes: These investment firms are the alternatives to large financial supermarkets. They provide a highly personalized environment for investing. shops, including stores in California, Oregon, and Washington, D.C. |
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