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Our Lady of Guadalupe Rose to Provide Brighter Future, Emergency Assistance for Many.


Business Editors

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com

MEDFORD, Ore. & LOS ANGELES--(BUSINESS WIRE)--Sept. 21, 2000

Jackson & Perkins Introduces Rose to Provide

Scholarships and Other Help to Latino Communities

A new rose, named for Our Lady of Guadalupe
For the Spanish icon, see Our Lady of Guadalupe (Extremadura).


Our Lady of Guadalupe, also called the Virgin of Guadalupe (Spanish: Nuestra Señora de Guadalupe or Virgen de Guadalupe) is a 16th century Roman Catholic Mexican icon depicting
, takes its place today among other roses offered by Jackson & Perkins, the world's largest grower of roses.

Proceeds of sales for the new sweet-smelling, silvery pink floribunda flo·ri·bun·da  
n.
Any of several hybrid roses bearing numerous single or double flowers.



[New Latin fl
 rose will fund scholarships and other assistance to Latino communities in the United States.

In ceremonies at the Church of Our Lady Queen of Angels, La Placita in Los Angeles, Cardinal Roger Mahony, Archbishop of Los Angeles, blessed the rose during its official debut.

Also attending and taking part in the event was Arturo S. Rodriguez, President of United Farm Workers of America The United Farm Workers of America (UFW) began in 1962 as a coalition of poorly paid migrant farm workers and grew into a powerful Labor Union that has consistently fought to increase wages and improve working conditions for its members. , AFL-CIO AFL-CIO: see American Federation of Labor and Congress of Industrial Organizations.
AFL-CIO
 in full American Federation of Labor-Congress of Industrial Organizations

U.S.
. Jackson & Perkins roses are skillfully tended by members of the United Farm Workers The United Farm Workers of America (UFW) is a labor union that evolved from unions founded in 1962 by César Chávez, Philip Vera Cruz, Dolores Huerta, and Larry Itliong. This union changed from a workers' rights organization that helped workers get unemployment insurance to that of  in the Jackson & Perkins fields outside of Bakersfield, Calif. The company proudly displays the UFW label on all of its Jackson & Perkins roses.

"To countless millions of people in the Americas and elsewhere, Our Lady of Guadalupe has brought a message of faith, hope and love for nearly 470 years," said Bill Williams, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Jackson & Perkins. "It is only fitting that we honor Mary with a rose of this beauty. At the same time, it is a tribute to the heritage and traditions which our southern neighbors have made to the life and culture of the United States
''This article serves as an overview of the customs and culture of the United States. For the popular culture of the United States, see arts and entertainment in the United States.
."

Arturo Rodriguez noted the company's agricultural employees are especially honored to cultivate the new rose. "Since they found out that this rose is dedicated to honor Our Lady of Guadalupe, the employees have been very excited," Rodriguez said. "They consider it a special honor to nurture this rose."

A percentage of the sales will benefit the Washington, D.C.-based Hispanic College Fund (www.hispanicfund.org) to award national scholarships to Latino high school graduates.

Our Lady of Guadalupe is the name given to Mary, the mother of Jesus, when referring to Her apparitions in Mexico in 1531. Juan Diego, an Aztec peasant whose canonization canonization (kăn'ənĭzā`shən), in the Roman Catholic Church, process by which a person is classified as a saint. It is now performed at Rome alone, although in the Middle Ages and earlier bishops elsewhere used to canonize.  is widely expected to be announced To be announced (TBA)

A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered.
 by the Vatican, reported the visions to Bishop Juan de Zumarraga. As a proof of Her appearance to Juan Diego, she told him to gather some flowers that he will find at the top of Tepeyac hill. At the top of the hill, he found an abundance of roses growing in the frozen ground. The apparitions resulted in one of history's most famous artifacts, an image of Mary believed to be of miraculous origin, which is venerated to this day outside Mexico City. Interest in the story of Our Lady of Guadalupe has transcended Mexican Catholic culture and today her image can be found in Christian churches of many traditions, ranging from Episcopal cathedrals to Pentecostal churches.

Dario O. Marquez, Jr., Chairman of the Hispanic College Fund, noted that the tradition of Our Lady of Guadalupe has special significance for their organization. "The message of Guadalupe that has reverberated through history is one of inclusion, acceptance and compassion for the less fortunate," he explained. "By providing scholarships to Latino students who will become tomorrow's business leaders, we are empowering the community to take its place in society."

The Our Lady of Guadalupe floribunda rose is a unique blend of silver and pink tones. This rose will grow many blossoms per stem and will spread over a wide area. The pink blossoms produce a sweet fragrance and are offset by a contrasting dark green foliage. The rose joins the ranks of the company's other cause-related roses and tributes to inspiring leaders introduced by Jackson & Perkins in the past, such as Diana, Princess of Wales Diana, princess of Wales
 orig. Lady Diana Frances Spencer

(born July 1, 1961, Sandringham, Norfolk, Eng.—died Aug. 31, 1997, Paris, France) Consort (1981–96) of Charles, prince of Wales.
; Veterans' Honor; Billy Graham; Barbara Bush; John F. Kennedy "John Kennedy" and "JFK" redirect here. For other uses, see John Kennedy (disambiguation) and JFK (disambiguation).
John Fitzgerald Kennedy (May 29, 1917–November 22, 1963), was the thirty-fifth President of the United States, serving from 1961 until his assassination in
 and Mister Lincoln.

The Our Lady of Guadalupe rose will retail for $15.95 and is available by calling 800/292-4769 or on the Web at www.jacksonandperkins.com. Founded in 1872, Jackson & Perkins is America's first mail-order nursery, a catalog marketer of gardening lifestyle products and the world's largest producer of roses.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 21, 2000
Words:712
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